Marketing Operations Manager, Audience Management & Activation, Amazon Leo

Responsibilities

• Own the end-to-end audience management strategy for Amazon Leo marketing across B2B, B2C, and B2G customer segments
• Serve as the primary administrator and expert for the Amazon Leo Customer Data (Treasure Data), including data model design, identity resolution strategies, audience activation workflows, and optimization
• Build self-service audience segmentation capabilities and empower marketing teams to independently create and activate audiences through training, documentation, and scalable processes
• Design and maintain audience taxonomy, naming conventions, and governance standards while ensuring data quality and privacy compliance
• Translate complex marketing campaign requirements into technical audience definitions, segmentation logic, and activation workflows across marketing automation (Braze, Marketo, Adobe Experience Manager)
• Create comprehensive documentation, deliver training sessions, and build enablement resources that reduce dependency on technical teams for routine audience creation
• Own the audience management roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Data Engineering, and Product teams
• Monitor audience performance metrics, conduct deep-dive analysis, and provide recommendations for optimization and refinement

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

• Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.