Responsibilities

• Own the strategy, planning, and execution of user acquisition campaigns across rewarded platforms (Mistplay, Adjoe, Exmox, Tapjoy etc.), maximizing ROI and scale;
• Build and scale performance-driven UA funnels, overseeing offer testing, pricing models, creative strategy, segmentation and data-driven LTV forecasting;
• Drive and scale partner relationships, defining commercial frameworks, incentive structures, payout models, and data-driven testing roadmaps in collaboration with platform and affiliate partners;
• Monitoring and analyzing the quality of acquired audiences based on KPIs;
• Collaborating closely with the creative team to develop and test ad creatives;
• Generating hypotheses, conducting A/B tests, and interpreting results to enhance campaign performance.

Requirements

• At least 2 years in user acquisition for mobile games with IAA/IAP monetization models, managing budgets of $100k+ per month;
• Strong understanding of rewarded and incentivized ecosystems, including payout models (CPA, CPE, CPI), post-install event funnels, and MMP-based attribution (AppsFlyer, Adjust);
• In-depth knowledge of UA channels and their auction mechanics;
• Responsible for delivering clear and measurable results;
• Analytical mindset, attention to detail and good communication abilities;
• Self-motivated with a focus on continuous improvement.

Preferred

• Benefits not provided in this section.

Benefits

• 100% recovering for vacations, sick leaves;
• 12 additional paid day offs per year;
• Budget for personal education, language courses & sports activities;
• Conference attendance: you can join top industry events;
• Zero bureaucracy and a supportive, transparent culture.