Trade Marketing Associate | Southeast

Responsibilities

• Manage and execute a formal planning calendar for each brand, ensuring the team is set up for success within the required timelines.
• Collaborate with Leadership, Marketing, and Sales teams to encourage distributor and retail orders supporting brand and channel strategies across both on-premise and off- premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and drive sales within your key DMA.
• Be present at key customer locations and events to oversee and execute sampling, product demonstrations, and consumer engagement initiatives, ensuring high-quality activation and meaningful consumer interaction.
• Work closely with the local sales team to ensure execution of national programming at the market level, making regional adjustments as needed to ensure excellence.
• Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives.
• Develop consumer promotions for in-store use that enhance product engagement and boost sales.
• Work with brand team and event coordinator to create impactful brand engagement opportunities and deliver on high visibility events.
• Assist in the management of our regional sports partnerships.
• Monitor sales performance metrics to identify trends and opportunities for growth to share with HQ.
• Support the HQ finance team in tracking local budgets and ensure all locations, invoices, billbacks, coops, and budgets are maintained with diligence.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 2+ years of experience in a trade or field marketing role in the alcoholic beverage industry.
• General understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance.
• Experience in both off- Premise and on-Premise channels, with a solid grasp of the differing channels.
• Proven ability to collaborate cross-functionally and with key internal and external stakeholders, including distributors, customers, and brand partners.
• Exceptional ability to work both independently and as part of a team.
• Excellent communication skills and the ability to prioritize effectively.
• Availability to travel as required (estimated 25%).

Preferred

• Master’s degree in business, marketing, or a related field.
• Experience in the spirits or beverage industry.
• Strong project management, communication, and organizational skills.
• Advanced proficiency in Microsoft Office
• Military experience is a plus.