Trade & Channels Marketing Specialist

Responsibilities

• Contribute to the development, implementation, and evaluation of product launch merchandising, planograms, and cross-selling initiatives aligned with shopper behavior and brand recipe.
• Provide operational support and recommendations for store opening activities and regional store marketing development.
• Collaborate on aligning operations, Marketing, and other teams to execute effective sales-generating promotions and brand activations in line with brand essence.
• Assist in managing, regulating, and scheduling Marketing’s communications including merchandising and sampling calendars.
• Support the execution of brand initiatives in line with brand guidelines.
• Assist in monitoring and analyzing competitor activities to recommend responsive strategies.
• Assist in identifying retail trade area-specific issues and executing local store marketing programs to address them.
• Support in preparing post-promo evaluation reports and proposing actionable steps.
• Collaborate on developing and implementing marketing strategies across different channels (e.g. delivery, online, institutional) while ensuring consistent brand application.
• Contribute to conceptualizing and recommending sales-building strategies across business channels.

Requirements

• Education: Bachelor’s degree in marketing, Management, Communication Arts, or any equivalent related course.
• Experience: At least 2 years of relevant experience in Marketing, Trade Marketing, Channel Marketing, and/or Local Marketing within retail or a related industry, preferred or any equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.
• Skills and Essential Traits: Analytical Skills: Ability to assist in analyzing consumer behavior data and deriving actionable insights. Able to think critically and logically, interpret and solve problems. Collaborative Skills: Strong teamwork orientation, capable of collaborating across departments effectively. Brand Understanding: Understanding of brand essence and the significance of consistent brand representation across channels. Excellent communication skills, both written and verbal, with the ability to effectively communicate complex information to stakeholders at all levels and to support coordination and strategy alignment. Digital Familiarity: Basic familiarity with digital marketing platforms and tools. Adaptability: Ability to adapt to changing market trends and consumer behavior. Attention to Detail: Completes work tasks with thoroughness, accuracy, and consistency. Multitasking: Able to multitask and perform in a deadline-sensitive environment. Time Management: Able to work in a fast-paced environment with significant deadlines and with a sense of urgency. Dependability: Can be counted on to produce high-quality work promptly.
• Core Competencies: C.A.M.P. requirements - Creating the Business - Advancing Personal Excellence - Managing the Business - Promoting People Processes - Essential Traits, Tasks & Interest (as assessed using HR tool) - Self-Motivated - Collaborative - Balance of Frank and Diplomatic (Tactful) with warmth & empathy - Innovative/Creative & Resourceful - Stress Management and Pressure Tolerance - Certain - Precise (high attention to details and accuracy) - Persistent - Takes Autonomy - Planning, Organizing and time management - Flexible - Analytical, Analyzing Pitfalls and Judgment - Influencing and enforcing skills - Interpersonal Skills - Open/Reflective - People Oriented - Handling Conflict - Competitive intelligence and curiosity
• Behavioral Attributes (live the core values of the organization): Customer Focus - Speed with Excellence - Spirit of Family and Fun - Humility to listen and learn - Integrity
• Non-Essential Duties and Responsibilities (indicate items to be included): Perform administrative duties as necessary i.e. making copies, filing, etc. - Prepare/support department plans, objectives, and key result areas and prepare the performance goals and measures. - Prepare management reports.
• Other Qualifications: Computer Literacy: Proficient in MS Applications (MS Word, Excel, PowerPoint, and Outlook) and trainable in other software related to food analysis.
• Physical Effort/Requirements: Travel 60% of the time at work supporting the stores’ marketing-related activities. - Stand/walk 80-100% of the scheduled work shift. - Lift, reach, pull, push, grasp, and use hands frequently. - Bend and/or squat down during the scheduled shift, occasionally. - Climb, stoop, and kneel occasionally. - Lift to 50 pounds occasionally. - Need to see well enough to differentiate product quality parameters, read/compose emails, reports and use the computer, and be proactive to customers’ feedback affecting quality. - Need to speak and hear well enough to give/receive instructions, and feedback and communicate with employees, customers, and partners/suppliers. - Be required to work irregular hours, varying work shift schedules as necessary at work.
• Work Environment: Regularly exposed to support center, manufacturing plants, warehouse, and logistics work areas. Store and vendor/supplier plant visits, as necessary. Wet and slippery floors especially when in stores and production areas. Moderate noise level when working in production, store, and suppliers’ work environment. Tensions and pressures may arise in meeting deadlines and goals.