Trade Marketing Manager

Responsibilities

• Build and execute annual and promotional trade plans by account and channel with the VP of Marketing — priorities, timing, and spend — aligned to brand strategy and sales targets
• Take retail promotions and campaigns from concept to in-store execution — briefs, POS materials, pricing and promotional mechanics, and retailer-specific programs
• Own trade spend forecasting and tracking by account, recommending investment that improves sell-through and ROI
• Drive merchandising standards through collaboration with sales team and retail partners to secure and optimize placement, promotional support, and trade engagement
• Develop and lead training programs for distributor sales reps and retail staff on Three Spirit's story, portfolio, and selling points
• Own Three Spirit's presence at industry events and trade shows: set strategy and goals with the VPs of Sales & Marketing, then lead project management, logistics, staffing and how the brand is presented (consumer events and sponsorships sit with the Brand Marketing Manager)
• Own content and strategy for trade marketing emails to buyers, bartenders and distributor partners, working with the Brand Manager on creative
• Build tools and programs that engage buyers and guests at on-premise accounts, including menu placement programs and staff incentives, working with the Brand Manager
• Develop creative concepts to activate on-premise accounts, increase brand visibility and drive trial and depletions, with input from the VP of Marketing and Brand Manager
• Develop and manage advocacy program with bartenders, buyers, and staff

Requirements

• 5+ years in trade or retail marketing, ideally in beverage, wellness, or natural/specialty CPG
• Experience working with distributors and national and independent accounts, both on and off premise
• A track record of building and managing field teams or brand ambassador programs
• Comfort with retail and depletion data (SPINS, distributor reports) and turning it into decisions
• Experience owning and tracking a trade budget
• Direct reports: Brand Ambassadors (contract/hourly)
• Experience: 5+ years in trade marketing or retail marketing

Preferred

• Strong relationships with trade in the bar & restaurant community is a plus