Senior Brand Manager, Trade

Responsibilities

• Serve as the primary liaison between Brand Marketing and Sales to ensure alignment of marketing initiatives, trade programs and customer programs
• Develop and execute annual trade marketing strategy that support business priorities, retail calendars and growth objectives
• Own the value story and retention programs related to trade marketing that increase sales, retention and customer engagement
• Support key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiatives
• Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness
• Manage trade marketing budgets and measure program ROI, providing recommendations and needed pivots to improve performance
• Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth

Requirements

• Bachelors Degree in Business, Marketing, Finance or related field with at least 4-6 years of experience in Trade Marketing, Category Management, Pharma/Med Device Marketing, Shopper Marketing or Commercial Strategy
• Proven success developing and executing customer and channel growth strategies
• Experience supporting major retailer accounts and collaborating closely with sales organizations
• Strong analytical and financial acumen, including promotional and ROI analysis
• Demonstrated ability to influence cross-functional teams and lead key business initiatives
• Excellent communication, presentation, and relationship-management skills
• Customer-centric mindset

Preferred

• MBA or advanced degree in Business or a related field
• 7+ years of experience
• Experience in health-tech, consumer healthcare, pharmaceuticals, medical devices, or other regulated consumer industries
• Experience working with pharmacy, retail, or eCommerce channels
• Demonstrated success launching new products and scaling commercial programs across multiple channels
• Experience developing pharmacy channel strategies and customer-facing category stories that influence retailer decision-making and accelerate growth

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.