Senior Retail Trade Marketing & Merchandising Manager

Responsibilities

• Develop and execute retail trade marketing and merchandising strategies.
• Plan in-store promotions, product displays, and retail marketing campaigns.
• Collaborate with retail buyers, category managers, and distribution partners.
• Develop point-of-sale materials, product education assets, and promotional displays.
• Support retail product launches, seasonal campaigns, and promotional initiatives.
• Analyze retail sell-through, product performance, and merchandising effectiveness.
• Manage trade marketing budgets, promotional calendars, and campaign execution.
• Coordinate with creative, sales, and operations teams to support retail growth.
• Conduct competitor analysis and monitor retail merchandising trends.
• Identify opportunities to improve product visibility, customer engagement, and retail revenue.

Requirements

• 4+ years of professional experience in trade marketing, retail merchandising, or retail marketing.
• Proven experience developing and managing retail promotional campaigns.
• Strong understanding of retail merchandising, category management, and consumer purchasing behavior.
• Experience working directly with retail buyers, distributors, or retail marketing teams.
• Familiarity with point-of-sale materials, retail displays, and promotional planning.
• Experience analyzing retail sales performance, sell-through, and campaign effectiveness.
• Strong project management, communication, and analytical skills.
• Experience managing trade marketing budgets and coordinating multiple retail initiatives.
• Prior experience in beauty, skincare, cosmetics, wellness, or consumer packaged goods is preferred.
• Ability to independently manage retail marketing projects and deliver measurable results.

Preferred

• Prior experience in beauty, skincare, cosmetics, wellness, or consumer packaged goods is preferred.

Benefits

• Professional development and expanded leadership opportunities.