TikTok Shop - Product Marketing Manager, Category Solutions at TikTok | San Jose, CA | $128K/yr – $245K/yr

TikTok Shop - Product Marketing Manager, Category Solutions

San Jose, CA (On-site)

$128K/yr – $245K/yrSenior Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive product marketing for an e-commerce product suite by leading GTM, lifecycle strategies, and cross-functional collaboration to grow and retain sellers.

Own go-to-market strategy for the product suite across the seller journey.
Must-have: 3+ years in product marketing, growth, or lifecycle marketing in eCommerce.
Standout: SME for the product with enablement, roadmaps, and customer feedback loops.

Job Description

Responsibilities

You have a passion for navigating ambiguity, crafting messaging, and influencing strategy GTM Leader
You enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US
Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers
Partner with marketing teams to ensure product suite is on-message and maximized across each channel
Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention, and track marketing program performance and improve through continuous testing
Be the Subject Matter Expert for your product: help sellers with white glove product support, build roadmaps, run enablement sessions, participate in QA testing
Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)

Requirements

A minimum of 3 years of experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
Experience and understanding of e-commerce categories (beauty, fashion, etc).
Experience working with product management, analytics and design to scale products
Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels
Familiarity with marketing automation, A/B testing and analytical tools
Bachelors degree required.

Preferred

Masters degree in related fields (MBA, computer science)
Industry knowledge of eCommerce.
Previous marketing asset design experience.
B2B marketing experience.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval