Own and optimize the TikTok Shop operating rhythm, creator & affiliate growth, and data-driven cross-functional collaboration to drive revenue and momentum.

• Manage the day-to-day of our TikTok Shop Seller Center including listings, pricing, bundles, inventory visibility, and storefront merchandising
• Develop and execute strategies to optimize product pages, increase traffic and product deliverability, conversion rates, average order value, and revenue
• Keep an eye on account health, compliance, and customer experience metrics so nothing ever slows our momentum
• Test and optimize product offers, promotions, bundles, pricing strategies, and merchandising tactics
• Monitor platform trends, viral content opportunities, and TikTok Shop updates
• Troubleshoot operational issues and coordinate with TikTok support when necessary
• Lead product launches, seasonal campaigns, flash sales and promotional events
• Constantly provide test recommendations (offers, pricing, bundles, merchandising) and double down on what works
• Recruit, onboard, and nurture a roster of creators and affiliates (directly, via agencies or talent managers) who genuinely love wearing (and talking about) our products
• Build commission structures and incentives that make BaubleBar the brand creators want to work with

• Monitor and report on key performance indicators and build dashboards that keep the whole team in the loop
• Turn data into action - Provide actionable recommendations based on performance insights. Track campaign effectiveness and identify areas for optimization

• Work closely with Marketing, Creative, Ecommerce, and Operations to keep TikTok Shop aligned with everything else we’re building
• Work closely with our agency partner and internal Paid Media team on TikTok Shop Ads, Spark Ads, and creator amplification
• Keep a pulse on ROAS, budget pacing, and what’s actually moving the needle
• Share creator insights, customer feedback, and trend observations to support business growth
• Manage our agency relationship with clarity, candor, and a true partnership mindset

• Help plan and run TikTok LIVE shopping events, from product selection to promos to creator coordination
• Dig into the data after every LIVE to find what drove engagement and sales, identify opportunities to improve and bring those learnings to internal teams to maximize livestream effectiveness