Responsibilities

• Shopify and DTC revenue, conversion, merchandising, customer experience, and the ecommerce roadmap.
• Customer acquisition strategy and paid media accountability across Meta, Google, TikTok, and other relevant channels.
• Email, SMS, lifecycle marketing, loyalty, repeat purchase, retention, and customer lifetime value.
• DTC analytics, forecasting, KPI reporting, attribution, and data consistency.
• Agency, developer, freelancer, and digital partner scopes, performance, and accountability.
• The DTC growth operating plan, priorities, investment recommendations, and cross-functional execution.
• The business performance, economics, tracking, and conversion impact of TikTok Shop, affiliate, creator commerce, and emerging channels in partnership with Social and agency teams.
• DTC Strategy and Business Performance
• Own the annual and quarterly DTC growth plan, forecast, priorities, and performance in partnership with the VP Marketing.
• Lead day-to-day Shopify performance and translate company goals into clear weekly and monthly actions.

Requirements

• 7+ years of ecommerce, DTC growth, digital marketing, or related consumer-brand experience with meaningful ownership of business performance.
• A measurable record of growing an ecommerce business or helping a consumer brand navigate a significant stage of growth.
• Strong Shopify experience across merchandising, site performance, conversion, and the end-to-end customer journey.
• Deep working knowledge of paid media, CRO, email/SMS, lifecycle marketing, retention, analytics, and customer economics.
• Hands-on familiarity with Meta Ads Manager, Google Ads, TikTok Ads, Shopify, Klaviyo or a similar platform, GA4, and ecommerce reporting tools.
• Ability to review accounts, dashboards, and customer data directly and separate symptoms from root causes.
• Experience managing agencies, freelancers, developers, or specialist partners and holding them accountable for business outcomes.
• Strong financial and analytical judgment, including comfort with CAC, MER, ROAS, CVR, AOV, LTV, contribution margin, cohorts, and payback periods.
• Strong creative judgment and the ability to balance premium brand storytelling with performance-marketing discipline.
• High ownership, urgency, organization, and clear communication in a lean, entrepreneurial environment.

Preferred

• Premium CPG, baby, beauty, skincare, wellness, personal care, home, fashion, or lifestyle brands.
• An omnichannel business where DTC works alongside Amazon and major retail partners.
• Bundles, subscriptions, loyalty, replenishment, and retention programs.
• TikTok Shop, creator-led commerce, performance creative, or affiliate programs.
• Tools such as Shopify Plus, Klaviyo, LoyaltyLion, GA4, Triple Whale, Northbeam, Postscript, Attentive, or similar platforms.
• Helping an organization move from agency-heavy execution toward stronger internal ownership and accountability.

Benefits

• Medical, Dental and Vision Plan
• Company sponsored Life Insurance
• 401(k) with guaranteed company contribution
• Paid Time Off (designed to reward tenure)
• Paid Holidays