Responsibilities

• Study customer reviews, search queries, objections and competing offers to develop ideas about what will persuade someone to buy.
• Develop messaging that fits our brand, write and refine ad copy, and bring specific creative and landing-page concepts to the team.
• Own a prioritised testing plan. Define a hypothesis and success measure, run focused A/B tests, assess the evidence and use what you learn to shape the next experiment.
• Execute Google Ads strategy across Search, Shopping, Performance Max and other suitable formats, including campaign structure, bidding and budget management.
• Keep conversion tracking, Merchant Center and product feeds working reliably, coordinating fixes with the team.
• Assess acquisition cost, order value, gross profit and customer lifetime value, with clear separation between branded and non-branded activity, subscriptions and retail.
• Share findings with the wider marketing team, turn their insights into new tests, and follow through independently on agreed work.
• You will make routine account decisions independently. Budget increases, offer changes and major shifts in strategy are agreed with our CMO, particularly when they affect other channels.

Requirements

• Strong marketing judgment and writing ability. You can connect customer insight to persuasive copy and explain why a message fits the brand.
• Curiosity demonstrated through your work: questions you investigated, assumptions you challenged and ideas you changed when the evidence surprised you.
• A repeatable testing method. You can walk us through a hypothesis, the test you ran, what the results did or did not establish, and what you tried next.
• Proven ecommerce Google Ads execution, with practical knowledge of Merchant Center, product feeds, conversion tracking, Google Analytics and attribution.
• Commercial judgment about profitable customer growth, with examples of results you personally helped produce.
• Strong written English, independent follow-through and a collaborative approach to sharing ideas, giving briefs and responding to feedback.
• Experience with subscription businesses, alcohol ecommerce or scaling accounts into six figures of monthly spend is helpful.

Preferred

• Experience with subscription businesses, alcohol ecommerce or scaling accounts into six figures of monthly spend is helpful.