Director of Ecommerce & CRO

Responsibilities

• The storefront: our Shopify site end to end, including the homepage, product pages, collections, cart, checkout, apps, site speed and every launch.
• Merchandising and promotions: product placement, bundles and the promo calendar, including Black Friday, product launches and sales.
• Testing: an always-on testing roadmap in Intelligems covering price, offer, bundle, page and checkout tests. You’ll own test design, sample sizes, significance calls and the rollout of winners.
• Bridging ads and the site: you’ll work daily with our media buyers and creative strategists so every winning ad angle gets a matching page, and you’ll turn site winners into new ad angles. You’ll judge pages by ROAS, CAC and revenue per visitor, not just conversion rate.
• Landing pages and offers: sales pages, advertorials and offer pages for each ad angle, including bundles, subscription tiers, free gifts and upsells.
• Design and development: you’ll brief our designer and developer, use AI to mock up what you want before they start, review their work against conversion best practices, and QA everything before it goes live.
• Project management: you’ll run the build pipeline from brief to design, development, QA and launch, with clear owners and deadlines and nothing stuck in limbo.

Requirements

• 5+ years in ecommerce, CRO or growth at a DTC brand, ideally a subscription brand
• A performance mindset: you think in ROAS, CAC, AOV and revenue per visitor, and you know how the landing page changes paid media results
• Hands-on experience with Intelligems or a similar testing tool, with real test results you can show
• A strong eye for design and conversion. You know what a high-converting page looks like and can direct a designer to get there.
• Enough Shopify development knowledge to scope builds, set realistic timelines and QA a developer’s work
• Daily use of AI tools like Claude or ChatGPT to mock up pages, write briefs and copy, and analyze data
• Comfort with Triple Whale, Northbeam, GA4 and heatmap tools like Clarity or Hotjar
• Strong direct response instincts and the ability to write landing page copy that converts
• Proven project management skills: you run multiple launches at once without things slipping
• - Bonus: experience with Higgsfield or other AI image and video tools, health, wellness or supplement experience, Recharge experience, or a background working on the ads side

Preferred

• Bonus: experience with Higgsfield or other AI image and video tools, health, wellness or supplement experience, Recharge experience, or a background working on the ads side