eCommerce Growth Manager – Supplements & Wellness (DTC + Amazon)

Responsibilities

• Manage and optimize Meta, Google, and Amazon Advertising campaigns, including campaign architecture, budget allocation, targeting, creative testing, and performance optimization.
• Develop acquisition strategies specifically suited to supplements and wellness products, understanding the restrictions and opportunities within each advertising platform.
• Work with creative partners to develop compelling, compliant messaging that communicates product benefits, ingredient differentiation, and value.
• Continuously test new creative angles, audiences, landing pages, and offers to improve acquisition efficiency.
• Manage and optimize the Shopify storefront to improve conversion rate, average order value, and overall customer experience.
• Identify opportunities to improve product pages, educational content, merchandising, bundles, and purchase flows.
• Understand how supplement shoppers evaluate ingredients, health benefits, scientific support, product quality, and brand credibility.
• Develop strategies to improve repeat purchases, subscriptions, customer loyalty, and lifetime value.
• Proactively manage Amazon Seller Central, including listings, variations, Subscribe & Save, inventory coordination, promotions, and account issues.
• Optimize supplement listings for discoverability, conversion, compliance, and competitive positioning.

Requirements

• Relevant Industry Experience — Highly Preferred: growing brands in dietary supplements, vitamins, nutraceuticals, functional wellness, or closely related health products.
• Understanding the complexities of advertising supplements across Meta, Google, and Amazon.
• How to communicate health and wellness benefits while staying within FTC, FDA, and platform-specific advertising guidelines.
• The importance of ingredient transparency, product differentiation, and consumer education.
• The challenges of acquiring and retaining customers in competitive supplement categories.
• How to build trust and credibility in an industry where consumers are increasingly skeptical of marketing claims.
• Demonstrated experience managing paid advertising campaigns across Meta and Google, ideally including Amazon Advertising.
• Direct operational experience with Shopify and Amazon Seller Central.
• Experience improving eCommerce conversion, customer acquisition, and revenue performance.
• Strong understanding of marketing funnels, creative testing, promotional strategy, and retention.

Preferred

• Experience scaling an emerging supplement or wellness brand.
• Familiarity with supplement labeling, ingredient claims, and regulatory considerations.
• Experience with subscription-based wellness businesses.
• Experience with Klaviyo, Recharge, RetentionX, Helium 10, Yotpo, Triple Whale, Northbeam, or similar tools.
• Experience with SEO, AEO, email marketing, and conversion rate optimization.
• Experience developing AI agents, workflow automations, or other operational efficiencies.
• Exposure to TikTok Shop, Walmart Marketplace, Target.com, iHerb, or other health and wellness retail channels.
• Experience with functional foods, organic products, or regenerative agriculture positioning.