eCommerce Marketing Specialist

Responsibilities

• Build and manage an affiliate marketing program within Awin, including program structure, commission strategy, policies, tracking, and performance goals.
• Recruit and develop relationships with relevant publishers, content creators, influencers, industry partners, and other potential affiliates.
• Develop promotional offers, creative assets, and messaging to support affiliate partners.
• Monitor affiliate performance, conversion rates, customer acquisition costs, commissions, and return on ad spend.
• Continually identify opportunities to grow the affiliate channel while protecting profitability and brand integrity.
• Manage outside CPC agency and help them optimize our paid shopping program.
• Research and monitor CPC and paid search programs run by outside agency while looking for ways to improve campaign structure, keyword opportunities, landing-page alignment, and brand positioning.
• Develop paid social campaigns designed to support customer acquisition, product promotions, remarketing, and brand awareness.
• Monitor budgets and performance against key metrics such as CPC, CTR, conversion rate, customer acquisition cost, ROAS, and revenue.
• Conduct ongoing A/B testing of audiences, creative, offers, messaging, and landing pages.

Requirements

• Excellent problem-solving skills and leadership qualities
• Be capable of working in a fast-paced environment, in a customer focused role, while having a high attention to detail and speed
• Prior experience handling a multi-line phone system
• Basic computer experience such as Microsoft Office, Point-of-Sale and/or another internal database software

Preferred

• 3–5+ years of experience in ecommerce, performance marketing, digital marketing, or related field.
• Hands-on experience managing Google Ads, including paid search and CPC campaigns.
• Demonstrated knowledge of SEO, including keyword research, on-page SEO, technical SEO, internal linking, and backlink development.
• Experience using Google Analytics 4 to analyze website and campaign performance.
• Familiarity with SEO platforms such as Semrush.
• Experience with affiliate marketing programs or networks is strongly preferred.
• Understanding of ecommerce conversion funnels, customer acquisition economics, ROAS, CAC, conversion rate, and customer lifetime value.
• Experience analyzing data and turning insights into specific marketing actions.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Strong written communication skills and attention to detail.