Digital Marketing Manager, E-Commerce

Responsibilities

• Manage day-to-day execution of digital marketing campaigns across Paid Search, Paid Social, Affiliate, Email, and SMS channels.
• Partner with global and local teams to ensure campaigns align with brand guidelines and commercial priorities.
• Support development and implementation of seasonal marketing calendars, promotional campaigns, and product launches.
• Monitor SEO performance and identify opportunities related to content optimization, site structure, metadata, and customer search behavior.
• Monitor channel performance and identify opportunities to improve ROAS, customer acquisition, and overall marketing efficiency.
• Research emerging trends, technologies, and partnerships that can accelerate ecommerce growth.
• Oversee SMS marketing initiatives, including campaigns, automations, customer journeys, keyword programs, and performance analysis.
• Manage newsletter planning, creative briefing, deployment, testing, and reporting
• Support lifecycle marketing initiatives designed to drive customer acquisition, retention, and repeat purchase behavior.
• Monitor campaign results and provide recommendations for ongoing optimization.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4-6 years of experience in Digital Marketing, Ecommerce, CRM, or Performance Marketing.
• Hands-on experience managing paid media, email marketing, SMS marketing, or affiliate programs.
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• Experience working with external agencies and cross-functional teams.
• Strong organizational, communication, and project management skills.

Preferred

• Experience with Google Analytics 4, Google Ads, Meta Ads Manager, Salesforce Marketing Cloud, Attentive, Tableau, Power BI, or similar platforms.
• Experience within luxury, fashion, retail, or consumer brands.
• Familiarity with ecommerce KPIs including traffic, conversion rate, customer acquisition cost, and ROAS.
• Familiarity with attribution, testing frameworks, personalization, and customer lifecycle marketing.
• Experience supporting international or multi-brand ecommerce businesses.