Company overview

Founded in 2011 by Amy Jain and Daniella Yacobovsky, BaubleBar has quickly become an industry leader in the jewelry and accessories space. The Company was built on the belief that people are happiest when they can authentically express themselves. Designed to celebrate what makes you, you, the BaubleBar assortment was made to tell your story.The Company has built a family of brands:- As the flagship brand BaubleBar creates trend forward styles you can make your own minibar by BaubleBar brings the magic of BaubleBar to the little ones in your life.- For fashionable fans, SuperFan by BaubleBar will help you rep your fandom - from beloved characters to icons teams.- Sold at all Target stores nationwide, SUGARFIX by BaubleBar is beautifully imagined to fit every style and every budget
Founded in 2011
New York, New York, USA
155 employees (50 in marketing)
56% recommend to a friend
49% positive business outlook

Salaries

Typical salary range

$95,000 – $105,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +11.5% year over year

Funding

Total funding

$48.6M

Last raise

$13M

Debt Financing, 9 years ago

Funding history

Mar 2017

Debt Financing BaubleBar · $13M

Jan 2016

Series C BaubleBar · $20M

Jul 2014

Series B BaubleBar · $10M

Jul 2012

Series A BaubleBar · $4.5M

Nov 2010

Seed Round BaubleBar · $1.1M

Audience

Monthly website visitors
1.4M
Month over month-44.5%
Quarter over quarter+16.2%
Top sourceDirect (61%)
Ad budget per month$7.5K
Average search rank48.5
Traffic source mix
Direct
61%
Search
26.2%
Social
6.2%
Referral
5.3%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

17.4K

12-mo growth

Monthly growth

+0.7%

News

Links