Responsibilities

• Campaign Development & Execution: Lead end-to-end development and execution of high-impact marketing campaigns.Translate product features and/or programs into compelling, culturally relevant stories that drive awareness and adoption. Ensure that all marketing materials, creative, messaging, and timelines are aligned with campaign goals.
• Cross-Functional Coordination: Work closely with creative, media, social, PR, Product Managers, artist teams, insights, finance, and other internal teams to ensure campaigns are effectively planned and executed across all channels. Align global strategy with regional teams to ensure effective, locally nuanced execution. Act as a connective force across a highly matrixed organization.
• Program Coordination: Support planning for our owned programs. Identify opportunities to innovate formats and elevate creator and viewer experiences.
• Brand Consistency: Ensure all marketing campaigns and materials are consistent with the company’s brand voice, messaging, and design standards. Maintain brand integrity across all touchpoints.

Requirements

• 5 years of experience in product marketing, campaign management, or integrated marketing
• Proven track record of launching campaigns that drive product awareness and adoption
• Strong project management skills with the ability to manage multiple workstreams simultaneously
• Demonstrated ability to collaborate effectively across cross-functional teams
• Creative thinker with a passion for storytelling and culture

Preferred

• Experience in livestreaming, music products, creator platforms, or social media ecosystems
• Experience developing and executing global marketing campaigns
• Comfortable operating in a fast-paced, highly matrixed environment
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels
• Deep passion for TikTok, creators, and the evolving digital culture landscape

Benefits

• Employees have day one access to medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits, among others
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)