Responsibilities

• Live Selling & Product Demonstration: Host TikTok live sessions featuring dietary supplements (e.g., creatine, collagen, biotin, moringa, Vitamin D); Demonstrate product usage in real-life scenarios to highlight functionality + lifestyle fit; Clearly communicate key selling points: benefits, innovation, and value
• Drive Conversions (Sales-Focused): Promote limited-time deals, bundles, and live-only offers to create urgency; Deliver strong, natural call-to-actions (CTAs) to boost clicks and purchases; Optimize product positioning to increase GMV and conversion rate
• Audience Engagement: Interact with viewers in real time through Q&A, polls, and comments; Personalize engagement by responding to users directly; Build trust through authentic storytelling and relatable health & fitness scenarios
• Trust Building & Brand Representation: Share honest product insights and real usage experiences; Clearly explain product features, benefits, and any limitations; Represent the brand voice with professionalism and credibility
• Performance Tracking & Optimization: Monitor live performance metrics (views, CTR, conversion rate, GMV); Adjust scripts and selling strategies in real time; Provide feedback and insights for continuous improvement
• Content & Growth Collaboration: Work with the marketing team to plan live content and campaigns; Collaborate with influencers or co-hosts to expand reach; Upsell complimentary pet products to increase average order value
• TikTok Tools Mastery: Use TikTok Shop features (product links, pinned items, carts); Highlight products strategically during live sessions to drive purchases
• Pre- & Post-Live Promotion: Create short-form teaser content to promote upcoming lives; Follow up with viewers via recap content, product highlights, and offers

Requirements

• Experience in TikTok live streaming, e-commerce, or sales
• Comfortable on camera with strong communication skills
• Passion for health, fitness and dietary supplements
• Strong sense of urgency selling and conversion strategy
• Ability to multitask (engage audience + sell + manage flow)

Preferred

• Experience with TikTok Shop / livestream GMV optimization
• Background in health industryor strong interest in fitness.
• Familiar with short-form content creation (TikTok/Reels)

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance