TikTok Affiliate & Social Media Manager (E Commerce)

Responsibilities

• Build and manage our creator outreach and support team, including hiring, training, setting KPIs, and replacing underperformers when needed. Assign and adjust tasks as priorities change, keeping responsibilities and deadlines clear.
• Lead the outreach team toward a set amount of qualified creator outreaches per workday and a set amount of signed contracts per week with high-quality creators who match Bareline’s customers and brand.
• Own the creator onboarding process, including outreach, TikTok rate negotiations, moving creators into Instagram group chats, securing signed contracts, drafting product orders, and handing creators over to our ongoing communications team. Ensure deliveries are tracked and every creator receives a confirmed posting start date.
• Oversee ongoing creator communication, rates, contracts, deliverables, and payments. Ensure the team tracks posting deadlines, follows up on overdue videos, sends weekly briefs and inspiration, and reviews content against our requirements.
• Find ways to grow the number of quality creators we work with and increase creator-driven revenue while keeping costs and performance in check.
• Analyze creator videos, organic posts, and ad results to understand which hooks, formats, and ideas drive attention and sales.
• Find successful competitor content and turn relevant ideas into original concepts for Bareline.
• Write clear briefs for creators and editors, including references, hooks, key product details, and the direction for each video.
• Manage video editors, review their work, and give feedback so finished content meets our standards.
• Research product and streetwear trends, help plan product drops, coordinate samples with suppliers, and develop campaign concepts, moodboards, and photoshoot plans.

Requirements

• Someone driven who takes ownership, brings new ideas, and follows through without waiting to be told what to do.
• We want someone invested in improving the program and growing with Bareline long term.
• Proven experience managing creator partnerships and organic social media for an ecommerce or consumer brand, with examples of measurable growth.
• Experience hiring or managing contractors, improving processes, and owning campaigns from planning through execution.
• Strong organization, communication, and follow-through.
• A strong understanding of TikTok, Instagram, creator culture, and streetwear content.
• Comfortable reviewing performance data and using it to make better decisions.
• Able to give clear feedback, hold people accountable, and solve problems independently.
• Available for full-time, long-term work and occasional in-person collaboration in Austin/Leander.

Preferred

• Familiarity with Shopify is helpful.