Director of Marketing
Veeva Systems
New York City, NY (Remote)
$125K/yr - $225K/yrIn-houseFull-timeDirector/executive10+ years exp.
3 hrs ago
Temporary, Marketing Specialist II
Santa Rosa, CA (On-site)
$39/hr – $52/hrMid Level3+ years expTemporary
Posted 2 months ago
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Job Summary
Own cross-channel campaign development and optimization for a credit union ecosystem, aligning research, audience insights, and data-driven measurement with brand execution and stakeholder collaboration.
- Campaign ownership across digital, print, broadcast, direct mail, email, and social with a focus on testing, segmentation, and ROI.
- Collaborate with Market Data Analytics to track conversions, inform decisions, and protect member data.
- Maintain brand integrity while coordinating with internal and external partners on programs, events, and reporting.
Job Description
Responsibilities
- Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
- Conducting thorough marketing and competitive research and analysis.
- Crafting detailed marketing program descriptions and strategic plans.
- Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
- Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
- Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
- Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
- Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
- Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
- Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
Redwood Credit Union
Redwood Credit Union is a full-service financial cooperative, assisting consumers and small business owners with achieving their financial goals and dreams since 1950. We’re a financial cooperative that truly cares about the financial goals and dreams of those who do business with us. With a wide variety of products and services designed to meet our Members’ financial needs, there’s something for everyone. And each Member actually owns part of the Credit Union and has a voice in what we do and how we do it. An excellent place to work, RCU was recently recognized by Forbes as one of “America’s Best Small Employers 2023.” And for 17 years running, we’ve been awarded Best Places to Work by the North Bay Business Journal. We continue today to build upon a solid philosophical and business foundation—treating Members with respect and personal care while offering unbeatable value.Federally insured by NCUA.Equal housing lender.***Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer (Member FINRA www.finra.org /SIPC www.sipc.org ) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Redwood Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members.Investment representatives at Redwood Credit Union are licensed to transact securities business in CA. For more information concerning CFS or its representative(s) associated with this site, please review FINRA Broker Check by accessing the following link and typing in the firm / representative information in the search field. http://brokercheck.finra.org/Search/Search.aspx
