Responsibilities

• Assists with marketing-generated lead, contact and account creation, uploads, conversion, assignment and routing in Salesforce.
• Helps operationalize approved audiences and account/contact lists for Account Based Marketing and other go-to-market programs.
• Monitors lead and account routing and helps address assignment exceptions or delays.
• Assists with lead, funnel and SLA reporting to support marketing-to-sales visibility.
• Works with Marketing, segmentation resources, Sales Operations and field sales teams to support go-to-market initiatives.
• Helps maintain CRM data quality through routine audits, duplicate review, cleanup and corrections.
• Prepares and validates bulk data uploads, including field mapping, attribution and assignment checks.
• Assists with monitoring data movement between Salesforce and integrated Marketing technologies and escalates issues as needed.
• Applies documented territory, assignment and business rules to support lead and account processes.
• Identifies and shares opportunities to improve data quality, processes and day-to-day efficiency.

Requirements

• Bachelor's degree in Business, Marketing, Management Information Systems, Analytics or a related field, or four years of related work experience is preferred.
• Previous experience or exposure to marketing, sales, analytics, CRM systems or data management is helpful but not required.
• Working knowledge and general proficiency in Microsoft Office applications.
• Familiarity with Salesforce or another CRM or willingness to learn.
• Interest in building skills across Marketing, Sales operations, analytics and data
• Basic analytical skills and an interest in reporting, data quality and business processes.
• Clear communication and collaboration skills and ability to be adaptable and ask questions when needed.
• Organizational skills, attention to detail, and ability to multi-task.
• Ability to follow documented processes and solve problems.