Temporary Marketing Associate

Responsibilities

• 40% Marketing and Audience Development
• Collaborate to develop and implement multi-channel marketing plans and campaigns for Northrop’s programming and services.
• Negotiate and coordinate marketing/advertising buys; oversee production and placement of materials.
• Monitor, report on and evaluate ticket sales and expenses, adjusting marketing plans as needed.
• Act as project manager for all marketing projects.
• Assist Director of Business Development & Customer Support with setting and monitoring marketing budgets, event pricing and scaling, dynamic pricing, and revenue/attendance projections for events.
• Actively participate in demand management group for weekly sales pacing, pricing and inventory review.
• Co-lead the implementation of a new to file campaign.
• Potentially co-lead implementation of new abandoned cart recovery software.
• Act as lead contact with artists, agents, partners, and team for content gathering, editing and approval of marketing materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Arts Administration (or related field) with 6+ years of professional marketing experience; or any Bachelor’s degree with 8+ years of professional marketing experience.
• Supervisory experience leading and managing individuals or teams.
• Proven track record of developing and executing strategic marketing plans that meet revenue and attendance goals, preferably within the performing arts or entertainment industries.
• Experience managing organizational brand identity and guiding creative teams through design and content development.
• Demonstrated advanced platform proficiency and success building and analyzing paid digital marketing campaigns across Google, Meta, YouTube, Reddit, OTT, etc.
• Strong data literacy with experience using data and trend analysis to inform marketing strategy.
• Proficiency with Google Analytics, Google Workspace and Microsoft Office.
• Proven ability to lead cross-disciplinary teams (with or without formal authority) to drive projects from concept to completion.
• Strong project management skills, including the ability to organize and balance multiple projects with competing deadlines.
• Commitment to embedding equity, diversity, inclusion and accessibility into marketing practices and team culture.

Preferred

• Interest in/knowledge of performing arts.
• Experience with Team Gantt or Asana project management platform.
• Experience with Audience View or other ticketing platform.