Marketing Manager

Responsibilities

• Develop strategic planning briefs, lead campaign management, and execute go-to-market strategies and tactics. Collaborate with the commercialization team and channel managers to launch multichannel campaigns that enhance brand awareness, generate leads, and drive conversions.
• Partner with commercialization managers and cross-functional teams to manage campaign execution, utilizing project management tools (Monday) to develop timelines, oversee budgets, and ensure all deliverables are completed on schedule.
• Author creative briefs and collaborate with the Creative Services team to develop marketing and communication assets that align with campaign objectives.
• Own the development, promotion, and execution of webinars and online events, including audience acquisition and registration growth.
• Track and optimize marketing campaign performance, leveraging data-driven insights to refine strategies and continuously improve brand awareness, lead generation, and conversions.
• Drive event and conference promotions, including the development and execution of marketing plans, collateral, and promotional materials.
• Assist with special brand marketing programs and promotions as assigned.

Requirements

• Minimum of 5 years of non-internship experience in integrated marketing campaign management within a corporate or agency environment.
• Bachelor’s degree in marketing, business, communications or a related field.

Preferred

• Proven experience in developing and executing marketing campaigns that drive lead generation, while effectively managing multiple projects.
• Demonstrated success in developing and executing go-to-market strategies that drive results.
• Experience using marketing automation tools and AI technologies to streamline workflows, improve efficiency, and track marketing performance.
• Strong analytical skills and proficiency in using marketing analytics and project management tools.
• Excellent communication and interpersonal skills.
• Self-starter with the ability to independently lead campaigns from briefing to execution.
• Knowledge of biotechnology or life sciences is a plus.