Marketing Manager

Responsibilities

• Build and lead the marketing department from the ground up including organizational structure, workflows, tools, operational standards, and long-term strategy; Recruit, train, mentor, and develop future marketing team members while initially operating in a highly hands-on capacity; Establish marketing governance, communication standards, approval processes, and operational best practices; Develop scalable marketing infrastructure and processes to support the long-term growth of the business; Create a collaborative, performance-oriented, and commercially driven team culture
• Own and lead all marketing strategies across brand, digital, social media, PR, content, partnerships, and guest engagement initiatives; Develop annual and quarterly marketing plans with measurable KPIs, budgets, audience targets, and revenue objectives; Drive attendance growth, online sales conversion, season pass sales, and in-park spending initiatives; Develop integrated campaigns across digital, experiential, tourism, promotional, and partnership channels; Identify growth opportunities and recommend strategic initiatives to support business expansion and guest acquisition; Support executive leadership with reporting, forecasting, strategic recommendations, and performance analysis
• Protect, strengthen, and elevate the public image and brand reputation of Luna Park in Coney Island across all communication channels and guest touchpoints; Establish and maintain a modern and consistent brand identity framework reflecting the quality, heritage, and future vision of the park; Develop communication standards and approval processes to ensure professionalism and consistency across departments, agencies, vendors, and external partners; Identify opportunities to enhance brand perception through storytelling, partnerships, PR, guest engagement, and digital presence; Ensure consistency of messaging, tone, visual identity, and guest-facing communications
• Manage website strategy, SEO performance, analytics, and digital guest journey optimization; Oversee paid advertising strategy across Google, Meta, YouTube, display, retargeting, and emerging digital channels; Monitor campaign performance including CAC, ROAS, conversion rates, attendance impact, and engagement metrics; Oversee content strategy including photography, video, storytelling, influencer collaborations, and guest-generated content; Develop and manage social media and digital engagement initiatives; Support the development of email marketing, audience segmentation, and retention initiatives
• Work closely with Operations, Sales, Guest Services, F&B, Retail, Operations, and HR teams to align marketing and business objectives; Coordinate marketing support for seasonal campaigns, special events, partnerships, and operational initiatives; Support public relations management and crisis communication efforts as needed; Maintain strong alignment between marketing strategy and guest experience standards throughout the park; Support Park operations during peak periods, special events, and operationally critical situations as required

Requirements

• Minimum 5 years of progressive marketing leadership experience, preferably within amusement parks, attractions, entertainment, hospitality, tourism, or experiential industries
• Bachelor’s degree in marketing, Business Administration, or a related field preferred
• Strong analytical, financial, and data-driven decision-making skills
• Proficiency in Microsoft Office, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and SEO
• Due to the nature of the amusement park business, must be able to work a flexible schedule which includes weekends and holidays as needed