Telco Go-To-Market Manager

Responsibilities

• GTM Strategy and Execution: Develop and execute go-to-market strategies for telecommunications market segments, including communications service providers, telecommunications equipment manufacturers, network software vendors, cloud and infrastructure partners, and the broader Telco ecosystem.
• Market Segmentation and Opportunity Development: Identify priority workloads, customer segments, use cases, routes to market, and growth opportunities. Convert market intelligence into focused plans, account-level motions, and actionable priorities for regional and global sales teams.
• Value Proposition and Messaging: Create clear, differentiated, and technically credible value propositions for Telco infrastructure and workloads. Translate complex product capabilities into customer outcomes such as performance, efficiency, scalability, flexibility, operational simplicity, and total cost of ownership.
• Sales Enablement: Design and deliver sales enablement programs, including training, playbooks, battlecards, customer presentations, competitive positioning, discovery questions, objection handling, and account-planning guidance. Equip sellers and partners to communicate the Telco value proposition confidently and consistently.
• Field and Customer Engagement: Partner with sales teams on strategic opportunities, customer briefings, workshops, and executive engagements. Provide market and technical context, help shape solution positioning, and support progression from early engagement through design win and commercial deployment.
• Cross-Functional Leadership: Align sales, marketing, product management, engineering, business development, and partner teams around GTM objectives, launch plans, campaign priorities, sales readiness, and customer feedback.
• Ecosystem Development: Collaborate with telecommunications equipment manufacturers, ISVs, OEMs, ODMs, system integrators, cloud providers, and other ecosystem partners to develop joint solutions, reference architectures, enablement assets, and coordinated market activities.
• Market and Competitive Intelligence: Maintain current knowledge of Telco market dynamics, technology evolution, customer investment priorities, regulatory considerations, competitive offerings, and ecosystem changes. Turn these insights into recommendations for portfolio positioning and GTM execution.
• GTM Performance Management: Define and track relevant KPIs, pipeline indicators, enablement effectiveness, campaign outcomes, design wins, and business impact. Provide concise updates, identify execution gaps, and recommend corrective actions.
• Content and Thought Leadership: Develop executive-ready and customer-facing content for industry events, campaigns, analyst engagements, partner activities, and strategic customer discussions.

Requirements

• Telecommunications Market Expertise: Thorough understanding of the telecommunications market, including operator business models, network investment priorities, procurement dynamics, major industry participants, ecosystem relationships, competitive landscape, and key technology and regulatory trends.
• Telecommunications Systems Knowledge: In-depth understanding of telecommunications systems and network architecture, including Radio Access Network and vRAN/Open RAN, mobile core, transport, edge, Telco cloud, network virtualization, orchestration, security, and operations. Ability to connect system-level requirements to compute, acceleration, networking, software, and platform choices.
• Sales Enablement Experience: Demonstrated experience building and delivering effective sales enablement programs for complex, technical B2B solutions. Proven ability to create practical tools and training that improve seller readiness, customer engagement, and opportunity progression.
• Relevant Industry Experience: Typically 8+ years of experience in Telco go-to-market, business development, product marketing, sales enablement, solution marketing, sales, or a related role within the telecommunications or technology industry.
• GTM Track Record: Proven experience developing and executing GTM plans, launching technical solutions, supporting strategic opportunities, and coordinating global or regional field execution.
• Technical-to-Business Translation: Ability to understand complex telecommunications and infrastructure technologies and translate them into concise, outcome-oriented messaging for technical, commercial, and executive audiences.
• Cross-Functional Influence: Strong ability to lead through influence across sales, marketing, product, engineering, operations, and partner organizations without relying on direct authority.
• Communication and Executive Presence: Excellent written, verbal, presentation, and facilitation skills, with the ability to engage customers, partners, field organizations, and senior leadership.
• Analytical and Commercial Acumen: Strong strategic thinking, business judgment, and analytical skills. Comfortable using market, competitive, pipeline, and customer data to establish priorities and evaluate GTM effectiveness.
• Execution and Agility: Results-oriented, organized, and able to manage multiple priorities in a fast-moving, global environment. Willingness to travel for customer, partner, field, and industry engagements.

Preferred

• Experience working with communications service providers, telecommunications equipment manufacturers, network software vendors, or Telco cloud and infrastructure partners.
• Knowledge of server, CPU, accelerator, networking, virtualization, cloud-native, and AI technologies used in telecommunications infrastructure.
• Experience supporting global field organizations and coordinating GTM activities across multiple regions and sales channels.
• Experience developing competitive positioning and supporting complex, multi-stakeholder customer opportunities.

Benefits

• Benefits offered are described: AMD benefits at a glance.