Technical Product Marketing Specialist

City of Industry, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-format product storytelling by turning specs into clear written guides, videos and live streams.

  • Drive GTM for new and existing products through blogs, benchmarks, reviews, and ecosystem collaborations.
  • Serve as camera-facing brand ambassador and nurture community engagement around HYTE hardware.

Job Description

Responsibilities

  • Create high-quality written technical product guides for product setup, maintenance, upgrades, and support (website/support pages).
  • Co-produce complementary video guides, reviews, and unboxings for YouTube, social, and internal use.
  • Enhance go-to-market (GTM) strategies for new and existing products.
  • Support major hardware launches with benchmarks, blogs, videos, press materials, and live streams.
  • Be an additional enthusiastic, on-camera brand ambassador to speak about HYTE products and product development.
  • Review HYTE products and create written/video content highlighting features, performance, and user benefits.
  • Collaborate on ecosystem development and community engagement.

Requirements

  • Bachelor's degree in Marketing/Product Marketing, Communications, or related field
  • 2+ years of experience in Product Marketing or similar role preferred
  • 2+ years of experience in the PC hardware, gaming peripherals, or gaming industry preferred
  • Demonstrated knowledge of PC components, gaming hardware, and industry trends
  • Strong technical writing and content creation abilities
  • Proven track record in campaign development and management
  • Experience with digital marketing tools and analytics platforms
  • Excellent project management and organizational skills
  • Experience with gaming and tech community engagement preferred
  • Knowledge of competitor landscape in custom PC building and gaming hardware

Preferred

  • 2+ years of experience in the PC hardware, gaming peripherals, or gaming industry preferred
  • Experience with gaming and tech community engagement preferred

Benefits

  • Medical, Dental, Vision Insurance.
  • PCP & Specialist Office Visit Reimbursements.
  • Basic Life Insurance.
  • PTO & Sick Leave Days.
  • Paid Holidays.
  • Day Off to Celebrate Your Birthday.
  • 401K & Employer Match.
iBUYPOWER logo

iBUYPOWER

In a time where conformity has taken hold of the gaming realm, like minded innovators have come together to lead a revolt against conventional gaming systems and conventional thinking. Superior performance, reliability, cutting edge technology, and timely production make iBUYPOWER the authority in PC gaming.iBUYPOWER symbolizes several key beliefs: unity, strength, ambition, and perseverance. These are fundamental attributes of life inside and outside of gaming. You need them all to win. Leading the pack, iBUYPOWER is gaming, defined.So it’s no surprise that we’ve become the leading source for people who resonate with these attributes in their lives and in the games they play. Gamers and performance enthusiasts trust us to care for them by providing exceptional products and services.Our promise is to deliver best in class gaming systems built for the most discerning customersThe iBUYPOWER logo is more than just a face. It’s our stamp of approval, and the cadence of everything we represent.

Founded in 1999
La Puente, California, USA
159 employees (34 in marketing)

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Traffic Signals

Monthly Visitors
642.3K
Monthly Google Ads Budget
$58.4K
Traffic Source Mix
Search
55.6%
Direct
32.1%
Referral
2.4%
Social
5.6%
Paid
0.8%

Headcount Trend

Current headcount: ~159

Marketing Team

Marketing Team Size
18 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

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