Team Lead, Media Planning & Forecasting

Responsibilities

• Manage a diverse group of media planners and forecasters across Media Planning and Performance Forecasting, including prioritizing workflow, managing assignments, and balancing pipelines.
• Lead the development of media plan recommendations - translating client objectives, budgets, and audiences into channel and tactic mix, budget allocation, flighting, and KPI projections across Epsilon products and solutions.
• Serve as point of escalation for media planning and forecasting requests, execution challenges, and prioritization decisions.
• Act as the dedicated media planning and forecasting lead for complex and high-priority clients across all Epsilon products and solutions.
• Partner with Sales and Solutions to support integrated, multi-product forecasting and solutioning.
• Identify gaps in products, processes, and overall solutioning capabilities; collaborate with leadership to develop and implement optimization strategies.
• Collaborate cross-functionally on the refinement of forecasting tools, processes, and overall approach to improve consistency and effectiveness.
• Ensure forecasting methodologies, assumptions, and outputs align with established standards and procedures.
• Monitor forecast quality and performance, proactively identifying risks, issues, and improvement opportunities.

Requirements

• 8+ years of experience in media planning, forecasting, analytics, or related roles.
• Experience managing or mentoring teams responsible for forecasting or analytical delivery.
• Broad knowledge of adtech and martech products and solutions (e.g., retail media, programmatic, identity, CRM, loyalty), with the ability to support integrated, cross-product forecasting.
• Demonstrated ability to operate effectively in fast paced, complex, matrixed organizations.
• Strong Excel and analytical tool proficiency.
• Critical Skills: Strong analytical and operational skills with experience managing forecasting workflows across multiple teams and priorities. Strong media planning fundamentals - audience strategy, channel and tactic mix, budget allocation, and flighting - with the ability to connect plans to forecasted outcomes. Ability to translate complex, multi-product client needs into clear forecasting strategies and outputs. Proven people management skills, including coaching, prioritization, and critical issue management. Strong problem-solving skills with the ability to navigate ambiguity and competing demands. Excellent communication skills across analytical, commercial, and cross-functional collaborators.

Preferred

• Strong Excel and analytical tool proficiency.

Benefits

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
• Epsilon benefits are subject to eligibility requirements and other terms.