Sr. Paid Media Planner

Responsibilities

• Collaborate with our media agencies to manage campaign planning, strategize media executions, and optimize campaigns to drive profitability & success.
• Lead development of plans for live-service and mobile paid media campaigns, managing budgets of various sizes, upwards of 8-figure budgets.
• Own the performance of all UA campaigns across SANs (Meta, Google, ASA), video & display networks, and programmatic partners/DSPs, with emphasis in optimizing campaigns based on ROAS targets.
• Partner with key stakeholders & executive teams to align media strategies as well as report on campaign outcomes post activations.
• Build reporting & analysis, working with cross-functional analytics team, to report on campaign performance and inform our media mix, geo, and budgeting strategies.
• Own all operational workstreams for paid media, including partner/vendor contracts, invoicing, spend management, and all data/performance reporting.

Requirements

• 5+ years of paid media experience for live-service and mobile games, particularly in campaign management with all key digital platforms (Google, Meta, paid social, programmatic).
• Experience building performance marketing plans and optimizing campaign executions.
• Highly analytical and ability to interpret & translate campaign results into action.
• Ability to build & manage ad campaigns across various biddable platforms.
• Experience collaborating with cross-functional and cross-organizational teams.
• Naturally inquisitive and able to identify challenges (and offer solutions) that others may have overlooked.

Preferred

• Interest and passion in growing into a people management role.
• Understanding and passion for live-service and mobile games a huge plus.

Benefits

• In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.