SVP, Media at Razorfish | New York City, NY | $180K/yr – $300K/yr

SVP, Media

New York City, NY (Hybrid)

$180K/yr – $300K/yrSenior Level15+ years expFull time

Posted 3 months ago

Job Summary

Own high-level media strategy for financial services accounts, translating business problems into actionable media plans and budget guidance across brand, performance, and audience to drive measurable growth.

Growth Infrastructure: Build attribution, modeling, and budget guidance to shape multi-channel campaigns.
Strategic Planning: Lead cross-channel planning across brand, performance, and measurement for financial services with a focus on business outcomes.

Job Description

Responsibilities

Serves as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies
Serve as the senior media strategy lead on key accounts, overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met
Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes
Lead the development of communications plans — directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connections plans that bring those strategies to life
Lead strategic planning across brand, performance, audience, and measurement with strong understanding of Financial Service landscape/industry
Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience, with the ability to manage downstream, cross-channel campaign executions
Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources
Build and lead a scaled brand and performance strategy, planning, and research capability with a track record of breakthrough innovation
Champion the ongoing evolution of the strategy discipline, upskilling teams to maintain a competitive edge for the agency and its clients
Drive the agency's Innovation and Thought Leadership agenda — both as a growth asset and as an engine for modern marketing solutions
Provide staffing recommendations, team development, and daily supervision to ensure a high-performing, future-ready team
Ensure connectivity across all relevant internal and external stakeholders

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval