SVP of Marketing

Responsibilities

• Own Claravine's positioning as The Data Standards Company® and keep sharpening and expanding the category narrative
• Be Claravine's voice on keynote stages, in industry publications, analyst briefings, executive panels and podcasts
• Build and optimize competitive positioning that provides Sales and CS the language to win
• Manage Gartner, Forrester, IDC and other analyst relationships so Claravine is included and positioned well in market research
• Own marketing's contribution to pipeline, with clear attribution, targets and accountability
• Design and execute an enterprise ABM program targeting the Global 2000 accounts spending $50M+ on advertising
• Drive demand through content, events, digital, partner co-marketing and direct outreach, focused on what converts at enterprise ACV
• Elevate existing full-funnel reporting and attribution the board, CRO and CEO trust
• Lead messaging, positioning, competitive intelligence, sales enablement and launch strategy
• Turn data standards and taxonomy management into business-value stories for CMO, VP Marketing and marketing analytics buyers

Requirements

• 12+ years in B2B SaaS or enterprise technology marketing, with 4+ years in VP, SVP, or CMO roles leading the entire Marketing function
• Proven success building category narrative and thought leadership at a company selling to enterprise marketing leaders (CMO, VP Marketing, marketing analytics, marketing technology)
• Ownership of pipeline and revenue targets, with specific, quantified results you can point to
• Experience running or closely supporting 6-12 month enterprise sales cycles with minimum six-figure ASPs
• A record of leading lean teams of 5–15. You multiply output rather than ask for headcount
• Hands-on use of AI that has changed how a marketing org operates, not just experiments
• Excellent writing, verbal communication and presenting. Your bylines are compelling, your presentations are clear and your presence with executive buyers is authoritative

Preferred

• Deep understanding of marketing data, analytics and measurement. You don't just talk about data quality; you've felt the pain of bad data
• Strong relationships in the enterprise marketing technology ecosystem: with analysts, trade press, marketing technology vendors, and industry organizations