Claravine

Brand · Software Development

Glassdoor3.6

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Claravine insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2012

Headquarters

Lehi, Utah

Employees

51-200

9.7% decline last 12mo

Marketing team

11

17% of company

8 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Shrinking 9.7%

LinkedIn headcount is down 9.7% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Series B–like · Shrinking 9.7% last 12 months · More mature

Trend

2021-09-27 -> 2026-03-09

Headcount (12 months)

-9.7%

Last funding round

34 months ago

Negative news (120 days)

0

Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

21.8K

Month over month-17.6%

Quarter over quarter-11.7%

Top sourceDirect (44.3%)

Traffic source mix

Direct

44.3%

Search

40.8%

Referral

9.6%

Social

3.6%

Paid referral

1.2%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

48 competitor sites

Search traffic: 2.6K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

3

Keyword change

+284

Ad budget per month

$110.7

Average search rank

42

Organic competitors5

Paid competitors3

G2 quick view

Shows G2 rating and review trend.

Main result

9.1 / 5

49 reviews saved

Reviews month over month

—

Reviews quarter over quarter

0%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

5.2K

12-mo growth

+30.4%

Monthly growth

+2.1%

Gartner

Shows Gartner reviews and listed products.

Main result

1 Gartner products

Claravine, referred to as The Data Standards Company, seeks to assist both brands and agencies in realizing modern marketing's promise through unification of taxonomies, naming customs, and metadata across digital interfaces. Claravine leverages its platform to encourage proactiveness, foster worldwide cooperation, automate data operations, and rapidly adjust to shifting business requirements. The company aims to ensure data accuracy so that the focus can be on utilizing the data to inform business decisions versus the legitimacy of the information. The intention is to simplify the process of data utilisation for marketing purposes.

Listed products

1

Reviews

0

Employee range

51 - 200

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Leader time at company is not ready.

Marketing team size

Shows saved marketing team size.

11

17% of the company • 8 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 11.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.6 / 5

Work-life balance

4 / 5

Culture

3.9 / 5

Diversity & inclusion

3.1 / 5

Recommend to a friend

52%

Positive business outlook

49%

Funding

Shows saved funding data.

Total funding

$30.5M

Last raise

Series Unknown

3 years ago

Funding details

Amount raised

$30.5M

Last round

Series Unknown

Last fundraise

3 years ago

News

Shows saved company news.

Breaking down silos to deliver AI-driven marketing at scale

Sep 16, 2025 • MarTech

Colgate-Palmolive Achieves Near 100% Taxonomy Compliance and Data Harmony with Claravine's Data Standards Cloud

Mar 19, 2025 • GlobeNewswire News Room

How Colgate-Palmolive Got All Of Its Agencies To Report The Same Data

Mar 19, 2025 • AdExchanger