SVP Head of Marketing Data and Platforms

Responsibilities

• Define and lead the multi-year Marketing Data Products & Platforms (DPP) strategy and roadmap, aligning data investments with business priorities, customer outcomes, and enterprise objectives.
• Establish and scale a data-as-a-product operating model, including business ownership, governance, adoption, and value realization.
• Set portfolio priorities and investment strategies that maximize business impact, improve marketing effectiveness, and accelerate data-driven decision-making.
• Partner across Marketing, Analytics, Data, Technology, and Business leadership teams to shape and execute the future-state marketing data and analytics strategy.
• Lead Marketing's analytics modernization strategy, ensuring capabilities evolve to meet current and future business needs.
• Champion the adoption of trusted, reusable, and well-governed data products that improve measurement, insights, activation, and decision-making.
• Drive the transition from fragmented data assets toward standardized "gold" data products that serve as the foundation for analytics across Marketing.
• Partner with business leaders to identify and prioritize high-impact analytics opportunities that drive measurable business outcomes.
• Leverage analytics, AI, and emerging data capabilities to enhance marketing performance, customer outcomes, and business growth.
• Operationalize governance and “quality by design” across data ecosystems (access, stewardship, controls)

Requirements

• Bachelor’s degree in an analytical field (e.g., Mathematics, Computer Science, Statistics, Finance, or related)
• 12+ years of relevant experience in business insights and data analytics

Preferred

• Master’s degree in Data Analytics, Business Administration, Finance, Economics, or a related field.
• 15+ years of leadership experience across data analytics, data products, business intelligence, or enterprise data strategy.
• Experience establishing and scaling data product operating models, including business ownership, governance, adoption, and value realization.
• Demonstrated ability to translate data and analytics investments into measurable business outcomes.
• Proven success influencing senior executives and shaping business strategy through data, analytics, and insights.
• Strong executive communication, stakeholder management, prioritization, and organizational change capabilities.
• Track record of leading enterprise transformation and fostering data-driven decision-making.
• Experience in financial services or another highly regulated industry preferred.
• Data, Analytics & Domain Expertise
• - Deep understanding of data products, analytics operating models, enterprise data strategy, and trusted data management.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here