SVP, Global Creative Strategy, Insights & Production

New York City, NY (Hybrid)

$225K/yr – $245K/yrSenior Level12+ years expFull time

Posted 7 days ago

Job Summary

Lead global strategy initiatives by creating scalable frameworks, elevating strategic thinking, and driving creator-first planning that links culture to revenue across pitches, campaigns, and partnerships.

  • Develop scalable insight products and production standards
  • Collaborate with Marketing, Product, and Platform teams on AI and creator tools

Job Description

Responsibilities

  • Develop strategic frameworks and methodologies that standardize excellence globally.
  • Elevate the quality of strategic thinking across pitches, campaigns, partnerships, and proactive opportunities.
  • Build creator-first planning approaches that connect culture to commercial outcomes.
  • Establish scalable insight products spanning creator trends, platform intelligence, audience behavior, and cultural analysis.
  • Partner with marketing science and products teams to inform agency builds, capabilities, and 3rd party tech partners
  • Develop thought leadership, insight reports, and POVs that strengthen Influencer’s authority in market.
  • Identify emerging trends, technologies, and behavioral shifts shaping the creator economy.
  • Lead and run internal and external studies to build industry and client first insights
  • Oversee the development of creator-first ideas that feel culturally relevant, platform-native, and commercially effective.
  • Lead innovation across formats, storytelling mechanics, social behaviors, and platform opportunities.

Requirements

  • 12+ years of experience across strategy, creative, insights, production, media, or creator marketing.
  • Significant leadership experience managing multi-disciplinary global teams.
  • Deep understanding of creator marketing, platform behavior, internet culture, and modern media ecosystems.
  • Experience building strategic frameworks, methodologies, and scalable agency capabilities.
  • Strong understanding of social-first creative, production, and creator-led storytelling.
  • Commercially minded with the ability to connect strategy and creativity to revenue outcomes.
  • Exceptional communication and storytelling skills with confidence presenting to senior clients and leadership teams.
  • Experience working alongside media, measurement, product, and data departments for true integration
  • Passion for culture, creativity, innovation, and the evolving creator economy.

Benefits

  • Medical Benefits through Insperity
  • Wellbeing support including EAP & Mental Health cover
  • 401K with match opportunity
  • 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)
Influencer logo

Influencer

3.5 Glassdoor

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Founded in 2015
London, England, GBR
1.2K employees (621 in marketing)
54% recommend to a friend
70% CEO approval

Salaries

Posted range

$225K/yr – $245K/yr

Taken straight from the job posting.

Creative median pay in the United States

$110K/yr

Most pay falls between $83K and $155K. Based on 2,627 salaries.

See all Influencer salaries

Funding

Total Funding
$4.6M
Last Raise
$3.7M
Series A, 6 years ago

Funding History

  • Sep 2019
    Series A • $3.7M
  • Dec 2017
    Seed • $667.9K
  • Nov 2016
    Equity Crowdfunding • $187K

Traffic Signals

Monthly Visitors
51.3K
Traffic Source Mix
Search
40.4%
Direct
43.4%
Referral
8.8%
Social
6.2%
Paid
1%

Headcount Trend

Current headcount: ~1.2K
Influencer logo

SVP, Global Creative Strategy, Insights & Production

Influencer · New York City, NY · Hybrid