Supervisor Programmatic Media | Active International | NYC

Responsibilities

• Develop programmatic media strategies and plans that align audiences, inventory, channels, budgets, and measurement with client objectives and KPIs.
• Personally manage campaigns in DSPs from setup through completion, including targeting, budget allocation, bidding, pacing, optimization, and troubleshooting.
• Delegate campaign tasks to junior buyers, establish clear priorities and deadlines, and review their work while retaining accountability for campaign execution and results.
• Oversee pre-launch quality assurance, including campaign settings, creative readiness, audience and geographic targeting, budgets, and tracking requirements.
• Monitor spend, delivery, and performance; identify risks early, implement corrective actions, and communicate issues, implications, and next steps to relevant stakeholders.
• Validate reporting accuracy and develop clear performance insights that explain results, identify opportunities, and support actionable optimization recommendations.
• Lead programmatic discussions and presentations with clients, partnering with account and other media teams to connect recommendations to broader marketing objectives.
• Coordinate with DSPs, publishers, and other partners to activate inventory, resolve deal and delivery issues, and evaluate relevant campaign opportunities.
• Maintain accurate budget and spend records, reconcile discrepancies, and partner with account and finance teams to support timely and accurate billing.
• Manage and develop at least one direct report through workload planning, regular feedback, coaching, and performance reviews; provide practical training on platforms, analysis, and client communication.

Requirements

• At least 4 years of relevant programmatic media planning and buying experience, including direct responsibility for campaign execution, optimization, analysis, and client communication.
• Recent hands-on proficiency in at least one DSP, such as The Trade Desk, DV360, Amazon DSP, Viant, or Yahoo DSP, with the ability to learn additional platforms as needed.
• Experience supervising or mentoring junior buyers, reviewing their work, and providing clear feedback; prior formal people management experience preferred.
• Demonstrated ability to manage multiple campaigns and priorities, maintain accurate budgets, meet deadlines, and follow through on outstanding issues.
• Strong analytical skills and the ability to translate campaign data into clear insights, recommendations, and client presentations.
• Working knowledge of conversion tracking, pixels, attribution, and campaign measurement, with the ability to troubleshoot issues alongside technical partners.
• Understanding of DSPs, SSPs, publishers, ad servers, and programmatic buying methods, including open auction, private marketplaces, and programmatic guaranteed deals.
• Proficiency in Microsoft Excel, including pivot tables, lookup functions, and data reconciliation, as well as PowerPoint and Word.
• Understanding of broader digital media planning and buying, with strong written communication, organization, and cross-functional collaboration skills.
• Travel: This role may require 5% regularly scheduled travel.

Benefits

• medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities