Programmatic Director

USA (Remote)

$135K/yr – $150K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own and shape the programmatic practice by setting strategic direction, governance, and high-impact client partnerships across investment, platforms, and measurement.

  • Define strategic direction and standards for programmatic platforms
  • Lead high-value accounts and client partnerships

Job Description

Responsibilities

  • Possess and actively demonstrate expert, current, and forward-looking knowledge of the full programmatic ecosystem — DSPs, SSPs, ad exchanges, identity solutions, data clean rooms, AI-driven optimization, emerging programmatic formats, and the evolving privacy landscape — and apply it to set the strategic direction for the programmatic team
  • Define and evolve the standards for how programmatic platforms and technology are used across the team — ensuring rigorous, sophisticated application that consistently delivers competitive advantage for clients
  • Serve as the senior-most steward of client investment within the programmatic practice — ensuring budgets are managed responsibly, billing processes are accurate and timely across every account, and the team treats client spend with the same care they would their own
  • Lead the agency's thinking on programmatic investment strategy, budget allocation, and technology evaluation — setting a high bar for how programmatic campaigns are planned, executed, and measured
  • Serve as the agency's internal and external thought leader on programmatic — bringing a clear, informed, and forward-thinking POV to client conversations, industry discussions, and new business opportunities
  • Proactively identify and evaluate emerging programmatic platforms, technology shifts, privacy developments, and industry disruptions — and translate them into clear strategic implications for clients and the agency
  • Build and maintain the agency's most strategic platform and technology partnerships — negotiating at the highest level to secure preferential access, beta opportunities, and competitive intelligence that benefit clients across the portfolio
  • Set and own the strategic vision for programmatic advertising across the agency's client portfolio — ensuring every channel plan reflects a sophisticated audience strategy, a defensible inventory and targeting approach, and a measurable commitment to business outcomes
  • Bring a strong, informed point of view to the evolution of the agency’s programmatic strategy frameworks, best practices, and optimization standards – partnering with the VP, Media Investment to ensure consistency, ambition, and continuous improvement across all accounts and team members
  • Lead the development of programmatic strategy for the agency's most complex and high-value accounts — applying the highest level of strategic rigor to multi-channel, full-funnel programmatic challenges

Requirements

  • Must be authorized to work in the U.S. without the need for visa sponsorship.

Benefits

  • Open PTO
  • Paid sick time (in applicable states)
  • Flexible work hours
  • Paid holidays + holiday closure between Christmas Eve and New Year’s Day
  • Company-paid medical, dental, and vision insurance
  • Life insurance and disability benefits
  • 401k program with employer matching
  • 6 weeks paid parental leave
  • Employee bonus referrals
  • Dog-friendly offices
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The Shipyard

3.6 Glassdoor

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love. By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated. Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.The Shipyard. Engineering Brand Love through the courageous ambitions of our people and our clients.

Founded in 2014
Columbus, Ohio, USA
310 employees (107 in marketing)
71% recommend to a friend
92% CEO approval

Salaries

Posted range

$135K/yr – $150K/yr

Taken straight from the job posting.

Programmatic median pay in the United States

$91K/yr

Most pay falls between $75K and $115K. Based on 615 salaries.

See all The Shipyard salaries

Marketing Team

Marketing Team Size
64 (21% of company)
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$59.5M
Last Raise
$59.5M
Private Equity, 3 years ago

Funding History

  • Aug 2023
    Private Equity • $59.5M

Traffic Signals

Monthly Visitors
6.2K
Traffic Source Mix
Search
27.9%
Direct
49.4%
Referral
6.1%
Social
15.1%
Paid
1.4%

Headcount Trend

Current headcount: ~310
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Programmatic Director

The Shipyard · USA · Remote