Responsibilities

• Conduct keyword research and implement on-page GEO/SEO optimizations across goop.com — including meta titles, meta descriptions, and alt text.
• Support product setup, site merchandising, and Shopify backend maintenance — including product uploads, collection page cleanup, and bulk updates — with opportunities to identify and build new operational workflows.
• Build, test, and deploy email and SMS campaigns in Klaviyo, ensuring quality assurance across design, copy, links, and segmentation — supporting both one-time sends and automated lifecycle flows.
• Pull and analyze lifecycle and retention metrics—including open rates, click-through rates, revenue attribution, and cohort performance—to share actionable insights with the team.

Requirements

• Currently enrolled in a relevant undergraduate program (entering junior or senior year) in marketing, business, communications, or a related field, or within one year post-graduation.
• Familiarity with or strong interest in e-commerce platforms (Shopify preferred), email marketing tools (Klaviyo preferred), and SEO fundamentals.
• Experience with Excel or Google Sheets (e.g., pivot tables, basic charting) and exposure to reporting tools such as Google Analytics, Shopify, or Klaviyo.
• Strong written and verbal communication skills, with a sharp eye for detail in copy and design review.
• Ability to work collaboratively and manage multiple projects in a fast-paced environment.
• Analytical mindset with strong problem-solving skills and a genuine eagerness to learn in a DTC setting.

Benefits

• Perks: Special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica.