goop logo

goop

Brand

3.6

Company overview

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
Founded in 2008
Santa Monica, California, USA
655 employees (85 in marketing)
goop.com
61% recommend to a friend
52% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +42.1% year over year

Funding

Total funding

$75M

Last raise

Series Unknown, 7 years ago

Funding history

Jan 2019

Venture Round Goop

Mar 2018

Series C Goop · $50M

Aug 2016

Series B Goop · $15M

Aug 2015

Series A Goop · $10M

Audience

Monthly website visitors
954.2K
Month over month+17.4%
Quarter over quarter+1.4%
Top sourceDirect (52%)
Ad budget per month$12.5K
Average search rank42.3
Traffic source mix
Direct
52%
Search
39.4%
Referral
5.1%
Social
2.5%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

226.5K

12-mo growth

+10.4%

Monthly growth

+1.3%

News

Links

goop.comLinkedInCrunchbaseX (Twitter)
Glassdoor