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goop

BrandSanta Monica, CaliforniaWebsite

Company Overview

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
Founded
2008
Headquarters
Santa Monica, California
Employees
51-200
42.1% growth last 12mo
Marketing Team
85
13% of company
Culture / Work-Life Signal
Overall rating
3.6 / 5
Work-life balance
3.5 / 5
Culture
3.2 / 5
Diversity & inclusion
3.3 / 5
Recommend to a friend
61%
Positive business outlook
52%

Overall Headcount Trend

Overall Headcount Trend

Company growth over the last 12 months

Salaries

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News

Exclusive | PETA urges Gwyneth Paltrow’s Goop to stop using fur from cute angora rabbits subjected to ‘unending hell’ in Chinese factories
Nov 21, 2025 • New York Post
These Fuzzy White Sweaters Capture the Coziness of Gwyneth Paltrow's $595 Goop Version for Under $40
Nov 13, 2025 • People.com
Inside Goop’s holiday gift guide: Sex toys, Hermès and a $4,449 telescope
Oct 29, 2025 • Page Six

Jobs

goop logo
4 hrs ago

Assistant, Marketing Project Management

goop / In-house
Santa Monica, CAHybridTemporaryEntry Level
goop logo
3 weeks ago

Senior Manager, Strategic Partnerships Marketing

goop / In-house
New York, USAHybridFull-timeManager8+ years expPartnership Marketing$110K/yr – $120K/yr
goop logo
7 weeks ago

Director, Influencer Marketing

goop / In-house
Santa Monica, CAHybridFull-timeDirector/Executive8+ years expInfluencer Marketing$140K/yr – $150K/yr
goop logo
2 months ago

Director, Influencer Marketing

goop / In-house
Santa Monica, CAHybridFull-timeDirector/Executive8+ years expPublic Relations$140K/yr – $150K/yr
goop logo
2 months ago

Director, Influencer Marketing

goop / In-house
Santa Monica, CAHybridFull-timeDirector/Executive8+ years expPublic Relations$140K/yr – $150K/yr
goop logo
2 months ago

Director, Influencer Marketing

goop / In-house
Santa Monica, CAHybridFull-timeDirector/Executive8+ years expPublic Relations$140K/yr – $150K/yr
View all 7 jobs →