Responsibilities

• Create video and photo content at live Baylor Athletics sporting events for publishing on @BaylorAthletics social platforms
• Edit content to match messaging and goal of social media content campaigns
• Write creative social media captions that coincide with their content
• Review analytics and data following content release to learn trends, audience sentiment and brand storytelling
• Analyze others’ social media content for applicable trends and ideas for future content
• Learn alongside social media, marketing and creative team members at events to see how campaigns are executed and curated in college athletics
• Attend regular team meetings and workshops to learn digital communication strategies that are effective in college athletics and Baylor University
• May assist with developing and implementing marketing or communication plans
• May write, proofread and edit communications or marketing materials
• May create or design creative content and materials for digital or print consistent with University branding

Requirements

• Work Schedule: 8-10 hours/week and up to 20 hours/week; flexible working hours depending on event coverage
• Desired Length of Employment: Fall 2026 and Spring 2027
• On-site work arrangement
• Work Location: Simpson Athletics & Academic Center
• Employer: Baylor University
• Education/role: Student Worker capacity (Marketing and Communications, Student)