Responsibilities

• Lead the development and execution of social media strategy across all Vitamin Angels channels (including LinkedIn, Facebook, Instagram, Twitter/X, YouTube, Vimeo, and new and emerging platforms), in line with brand goals and objectives
• Partner with the Director of Digital Marketing to bring the organization’s digital strategy to life through effective social media and email tactics
• Engag e corporate partners, influencers, and influential organizations, partners, and stakeholders in the digital space to broaden Vitamin Angels’ visibility, reputation, and reach
• Manage campaign planning, content calendars, publishing, reporting, and optimization across all social channels
• Use data to continually optimize strategy, planning, content, and performance
• Oversee monthly content calendar planning and scheduling, daily publishing, and community management
• Serve as the project lead, bringing together diverse contributors and stakeholders regularly to ensure stellar social and email performance
• Independently develop and pitch compelling content ideas to department/organizational stakeholders to drive impressions, traffic, and engagement
• Work with stakeholders from within and outside of the department and organization to ideate, craft, and create engaging and shareable campaign content
• Create creative briefs and draft creative asset requests for social content

Requirements

• 8—10 years of relevant work experience embedded in a comparable global public health nonprofit leading social media with audiences (eg. donor, scientific, mass market)
• BA/BS degree or equivalent practical experience
• Experience developing social media and email marketing strategy, plans, content, and analytics and managing monthly content strategy and calendars across multiple channels
• The ability to write strong, dynamic copy across a variety of mediums is essential.
• Proven success growing audience engagement and followers on LinkedIn, Facebook, Instagram, Twitter/X, and YouTube; Experience on other platforms (e.g., TikTok, WhatsApp, Bluesky, etc.) a plus
• Excellent written communication and editing skills, with the ability to write clear briefs for agency and creative partners
• Strong knowledge of social media measurement tools, techniques, and platforms, (e.g., Hootsuite, Sprout Social, etc.)
• Knowledge of organic and paid social, with the ability to connect the dots to maximize brand presence
• Ability to interpret complicated or industry-specific information and translate it into digestible content
• Exceptional communicator and relationship builder with strong interpersonal and written communication skills

Preferred

• Experience on other platforms (e.g., TikTok, WhatsApp, Bluesky, etc.) a plus

Benefits

• BENEFITS: Comprehensive benefits package includes Medical, Dental and Vision Care, Life Insurance, Medical and Dependent Care Flexible Spending Accounts, Wellness Reimbursement, 401(k), Paid Time Off, Winter/Summer Recharge Weeks, Holidays, paid parental leave and more.