Responsibilities

• Lead and execute Beta Bionics' organic social media strategy aligned with overall marketing and brand objectives.
• Translate marketing campaigns, product launches, clinical milestones, and advocacy initiatives into engaging social content tailored for each platform.
• Manage agency relationships to develop content strategies, editorial calendars, and platform-specific publishing schedules.
• Partner with cross-functional teams to produce compliant, compelling content that reflects the brand voice and mission.
• Build and nurture an active online community through social listening, user-generated content, and direct engagement with patients, caregivers, healthcare professionals, and advocates.
• Develop and manage influencer marketing strategies, including identifying and cultivating relationships with creators and advocates.
• Lead the Beta Bionics Patient Ambassador Program, fostering authentic partnerships to enhance awareness, education, and advocacy.
• Collaborate with internal stakeholders and external agencies to ensure timely, high-quality campaign execution.
• Define KPIs, analyze performance metrics, and optimize social media activities based on insights and industry trends.
• Ensure all content and engagements comply with healthcare regulations and brand standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of experience in social media, influencer marketing, digital marketing, or communications.
• Hands-on experience managing organic social media strategies across platforms such as Instagram, Facebook, TikTok, LinkedIn, Reddit, and YouTube.
• Proven ability to develop and execute content strategies, community building, and KPI measurement.
• Experience collaborating with external agencies and cross-functional teams.
• Exceptional storytelling, editorial judgment, and creative direction skills.
• Ability to translate technical, clinical, or regulated content into engaging customer-facing communications.
• Proficiency with AI-powered tools for content development and marketing efficiency.

Preferred

• Experience in healthcare, medical devices, pharmaceuticals, or biotech industries
• Familiarity with digital analytics, social listening, influencer management, and knowledge of paid social media campaigns
• Ability to travel up to 20%
• Flexibility to work evenings and weekends as needed

Benefits

• Competitive salary range of $95,000 to $160,000 USD
• Performance-based bonuses and equity options
• Comprehensive medical, dental, and vision insurance plans
• Employer-paid life insurance, disability coverage, and Employee Assistance Program (EAP)
• 401(k) retirement plan with company matching
• Employee Stock Purchase Plan
• Open Paid Time Off policy and 10 paid holidays annually
• Flexible work arrangements supporting remote work and work-life balance