Social Media Manager (Remote – U.S. Based)

USA (Remote)

$73K/yr - $103K/yr (Est.)Mid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end social media program for multiple law firm clients, from strategy and content calendars to performance analysis, collaboration with creative and SEO teams, and clear stakeholder updates.

  • Strategy development and calendar execution
  • Cross-functional collaboration with design, video, and SEO teams
  • Performance measurement and optimization

Job Description

Responsibilities

  • - Develop and execute social media strategies for multiple law firm clients
  • - Create monthly content calendars aligned with client goals and marketing campaigns
  • - Write engaging, high-quality social media copy tailored to each platform
  • - Coordinate with designers and videographers to develop graphics, videos, reels, and other visual assets
  • - Schedule, publish, and manage content across Facebook, Instagram, LinkedIn, YouTube, X, TikTok, and other platforms as appropriate
  • - Monitor comments, messages, and community engagement while maintaining each client's brand voice
  • - Stay current on social media trends, platform updates, AI tools, and emerging best practices
  • - Analyze social media performance using platform analytics and reporting tools
  • - Monitor KPIs including engagement, reach, impressions, follower growth, website traffic, leads, and conversions
  • - Develop recommendations to improve content performance and audience growth

Requirements

  • - 3+ years of professional social media marketing experience with demonstrated results
  • - Experience managing multiple client accounts simultaneously
  • - Strong understanding of Facebook, Instagram, LinkedIn, YouTube, TikTok, and X best practices
  • - Excellent copywriting and storytelling skills
  • - Experience creating content calendars and managing publishing schedules
  • - Familiarity with social media management platforms such as Metricool, Buffer, Hootsuite, Sprout Social, or similar tools
  • - Experience analyzing social media performance and turning insights into actionable recommendations
  • - Understanding of social media algorithms, audience growth strategies, and engagement tactics
  • - Basic knowledge of graphic design platforms such as Canva and familiarity working alongside professional designers
  • - Experience collaborating with video teams on short-form and long-form content

Preferred

  • - You think creatively while remaining data-driven
  • - You know how to create content that earns attention and engagement
  • - You understand how each social platform works and how audiences consume content differently
  • - You stay ahead of platform updates, AI tools, and emerging trends
  • - You enjoy experimenting, testing, and optimizing content
  • - You take ownership of client success
  • - You genuinely enjoy digital marketing and helping businesses grow
  • - You bring a positive attitude and are enjoyable to work with

Benefits

  • - 401(k) with company contributions (after 1 year)
  • - Health insurance (company pays 50%)
  • - Dental & vision insurance options
  • - 9 paid holidays
  • - 10 days of Paid Time Off (PTO)
  • - Sick time (separate from PTO)
GAVL logo

GAVL

We’re a full-service marketing agency specializing in law firm growth — combining cinematic video, SEO, web design, content development and social media strategy. At GAVL, we are committed to your success. Our U.S. based team is built on real industry experience and was founded by legal and marketing professionals. We understand what it takes to run successful, expanding legal practices. We’re in this with you for the long haul, staying agile as the legal landscape changes. Just as you're committed to telling your clients' stories, we're committed to telling your story to anyone in need of a lawyer. Services: - Legal marketing strategy - SEO that ranks - Custom web design - no page builders - Social media & paid advertising - Cinematic video production - 100% no AI content - real humans, real results Grow with strategic marketing that delivers real results with GAVL.

Founded in 2016
Williamsport, Pennsylvania, USA
17 employees (7 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Monthly Google Ads Budget
$4.8K
Traffic Source Mix
Search
50.6%
Direct
29.1%
Referral
4.9%
Social
13%
Paid
2.3%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
7 (41% of company)
Median Career Experience
12 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1