Baylor University logo

Baylor University

Brand

Company overview

Baylor University, a private Christian university and a nationally ranked research institution, provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship.
Founded in 2012
Waco, Texas, USA
8.4K employees (529 in marketing)
www.baylor.edu

Salaries

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People

Marketing team tenure

Median tenure

< 1 years

Across 2 marketing employees

Marketing leadership

Jason Cook
Jason Cook
VP for Marketing & Communications/Chief Marketing Officer
At the company for 9 years 8 months
Ross VanDyke
Ross VanDyke
Associate Vice President of Enrollment Management Recruiting, Marketing, and Innovation
At the company for 18 years
Tatum Reese W.
Tatum Reese W.
Marketing Director of Apparel Professionals at Baylor
At the company for 11 months
Cody Soto
Cody Soto
Athletics: Senior Director of Brand Strategy
At the company for 13 years

Hiring contacts

Ross VanDyke
Ross VanDyke
Associate Vice President of Enrollment Management Recruiting, Marketing, and Innovation
At the company for 18 years
Casidy Wegwerth Orand
Casidy Wegwerth Orand
Associate Vice President of HR Programs (Total Rewards, Executive Comp and Employee Experience)
At the company for 11 years

Headcount trend

Company growth over the last 12 months

Headcount -0.9% year over year

Funding

Total funding

$1.5M

Last raise

$1.5M

Grant, 5 years ago

Funding history

Sep 2020

Grant Baylor University · $1.5M

Audience

Monthly website visitors
2.8M
Month over month+7.3%
Quarter over quarter+86.3%
Top sourceDirect (52.8%)
Ad budget per month$154.0K
Average search rank47.6
Traffic source mix
Direct
52.8%
Search
42.1%
Referral
4%
Social
0.6%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

169.5K

12-mo growth

—

Monthly growth

+0.5%

News

Links

www.baylor.eduLinkedInCrunchbaseX (Twitter)