Strategic Marketing Specialist

USA (Remote)

$101K/yr – $161K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Drive growth by owning demand generation and shaping strategy with a strong focus on customer voice and market opportunities.

  • Own demand generation and input strategy to hit growth and margin targets while guiding improvements through market feedback.
  • Build and amplify the voice of the customer to influence internal priorities and service levels across product lines.

Job Description

Responsibilities

  • Generating demand in the market to create growth in line with strategy, and providing input to strategy
  • Ensuring targets such as margins, cash flow and Net Promoter Score are achieved through oversight and specifying improvement actions
  • Implementing a customer-focused attitude, raising awareness of market opportunities, and ensuring appropriate action is taken
  • Building and maintaining relationships with customers to ensure satisfaction and developing new customers to generate growth.
  • Strengthening customers’ perception of a division that is easy to do business with and being the voice of the customer internally.
  • Identifying opportunities to drive marketing and sales in the domestic market, including product launches
  • Driving sales efficiency and effectiveness, and ensuring balanced growth through all product lines, product groups and business areas
  • Ensuring that agreed service levels are maintained through efficient business and support functions in back-end sales, as well as shared platforms

Requirements

  • A bachelor’s degree in marketing, business administration or related technical field (engineering, statistics, etc.)
  • 8+ years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications
  • Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets
  • Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics
  • A solution-focused approach and strong written and spoken communication skills
  • Candidates must already possess authorization to work for ABB in the US

Preferred

Benefits

  • ABB Benefit Summary for eligible US employees
  • Health, Life & Disability
  • - Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
  • - Choice between two dental plan options: Core and Core Plus
  • - Vision benefit
  • - Company paid life insurance (2X base pay)
  • - Company paid AD&D (1X base pay)
  • - Voluntary life and AD&D – 100% employee paid up to maximums
  • - Short Term Disability – up to 26 weeks – Company paid
  • - Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
  • - Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
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ABB

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on over 140 years of excellence, ABB’s more than 110,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.comPrivacy notice & house rules: https://social.abb/social-media-informationBefore applying for a job at ABB, please read our Fraud Warning: https://careers.abb/global/en/fraud-warning

Founded in 2010
Zurich, Zurich, CHE
128K employees (5,146 in marketing)