Responsibilities: Lead the go-to-market strategy for Aalberts IPS’ high-growth data center vertical, building on a strong foundation to accelerate market expansion and share. Develop and refine the Aalberts value proposition for hyperscale, colocation, and enterprise data center customers. Prioritize strategic accounts, regions, and partners based on opportunity size and market potential. Identify trends, technologies, and competitive activity shaping the data center landscape. Build relationships with specifying engineers, contractors, distributors, OEMs, and owner/developers across the data center ecosystem. Conduct VOC sessions to uncover customer needs, pain points, and innovation opportunities. Represent Aalberts at industry events, tradeshows, customer visits, and technical discussions. Support early-stage project conversations with an understanding of cooling systems, hydronic loops, and mechanical infrastructure common in data centers. Equip Sales and rep agencies with vertical-specific tools, presentations, positioning strategies, and objection-handling guidance. Provide project-level insight and expertise to improve win rates and customer confidence. Train internal teams on data center personas, terminology, market structure, and system-level design fundamentals. Participate in customer-facing opportunities as the subject-matter expert. Collaborate with the Strategic Marketing Director to maintain the Data Center Vertical Playbook, including personas, messaging, segmentation, and asset roadmap. Contribute to case studies, white papers, design guides, landing pages, and vertical-focused content. Ensure alignment between messaging, campaigns, and technical solutions. Support development of competitive battlecards and market comparison tools. Work with Product and Engineering to ensure Aalberts products such as press, balancing valves, grooved systems, and butterfly valves are aligned with data center needs. Identify product gaps and future development opportunities related to cooling technologies and mechanical distribution. Support pilot projects and testing efforts for new system solutions. Provide insight to help shape the long-term data center product roadmap.