Strategic Enrollment & Marketing Specialist at The University of South Dakota Knudson School of Law | Vermillion, SD

The University of South Dakota Knudson School of Law

Strategic Enrollment & Marketing Specialist

Vermillion, SD (On-site)

Salary Not AvailableMid LevelVolunteer

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Turn data into enrollment outcomes by owning dashboards, CRM-driven segmentation, and market intel that shape recruitment and ROI for paid and print campaigns.

Data Analytics Reporting: Build dashboards and reports on lead gen, conversion, demographics, and campaign performance to guide enrollment strategy.
CRM & Audience: Segment audiences in Slate/Salesforce, track engagement, and refine recruitment tactics to grow applicants and enrollment.
Market & ROI: Run competitor and regional market insights, present leadership-ready guidance, and track ROI for priority initiatives.

Job Description

Responsibilities

Data Analytics Reporting: Includes being able to:
Provide analytical strategic planning support using data analytics reporting to maintain dashboards and reports on lead generation, conversion rates, demographic trends, and campaign performance.
Use CRM data (e.g., Slate, Salesforce) to segment audiences, track engagement, and refine recruitment strategies. Increase recruitment efforts, number of applicants and enrollment.
Utilize Slate to maintain dashboards and reports on lead generation, conversion rates, demographic trends, and campaign performance; as well as developing and executing touchpoints
Collect data, apply analytical skills to interpret data to present insights and recommendations to leadership to support strategic enrollment planning.
Use CRM data (e.g., Slate, Salesforce) to segment audiences, track engagement, and refine recruitment strategies.
Conduct market research on competitor programs, regional workforce needs, and emerging trends in business education in building strategic initiatives.
Present insights and recommendations to leadership to support strategic enrollment planning.
Track ROI for strategic priority initiatives such as those for paid digital and print ads.

The University of South Dakota Knudson School of Law

As the premier South Dakota law school, we uniquely prepare our students to practice law all over the country. Ranked as a national leader in judicial clerkships, the USD Knudson School of Law ensures that you don't just graduate with a first-class education, but prepared for a lifelong law career. We make our JD degree affordable, meaning you're getting a world-class education from a leading, flagship university while paying only a fraction of the tuition cost you might pay at other schools.

Founded in 1901

USA

67 employees (3 in marketing)

www.usd.edu/law