Responsibilities

• Understand and champion the Crocs Americas marketing strategy, finding opportunities to activate key business priorities and brand objectives
• Identify Americas consumer, cultural, and business insights to shape campaign positioning, develop seasonal marketing plans, and build strategies that connect Crocs to relevant cultural moments
• Support the Sr. Manager, Integrated Marketing in delivering Americas-exclusive partnerships and wholesale SMU programs, handling external partner relationships, leading all aspects of marketing approvals, aligning with Global Partnerships counterparts, and driving integrated collaboration campaigns
• Contribute to integrated marketing activation planning and lead execution across key brand, product, and franchise initiatives, coordinating cross-functional collaborators to deliver impactful consumer experiences
• Develop clear and actionable briefs for agency partners, translating business objectives and marketing strategies into effective campaign or activation concepts and project deliverables
• Analyze campaign performance, consumer behavior, and market trends to advise future marketing strategies and optimize business results

Requirements

• BS or BA in business, marketing, or related field, or equivalent experience
• At least 5+ years of marketing experience; knowledge of footwear industry and/or brand marketing experience preferred
• Passion for culture, fashion, sport, entertainment, and emerging consumer trends, with a strong understanding of how brands can authentically show up in culture
• Extensive knowledge of collaborative marketing, go-to-market planning, and channel strategy
• Experience bringing to bear consumer insights, market research, and performance data to advise marketing recommendations and campaign execution
• Proven track record to prioritize multiple projects simultaneously in a fast-paced environment while maintaining strong attention to detail and meeting deadlines
• Experience managing collaboration among diverse internal teams, agency partners, and external collaborators
• Strong project management, organizational, and prioritization skills, with the ability to navigate ambiguity and adapt to changing business needs
• Excellent written, verbal, and presentation communication skills
• Proficiency in Microsoft PowerPoint and Excel

Benefits

• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.