Sr SEO Specialist

Responsibilities

• Help define and execute organic search strategy for Amsive's clients, with a focus on content strategy and optimization.
• Understanding of current SEO and AEO best practices, search engine ranking factors, digital content marketing, technical SEO, intermediate marketing principles, and a strong grasp on how to help clients meet business goals.
• Conduct comprehensive site audits, identify content and technical SEO opportunities, and prioritize recommendations based on business impact and implementation effort.
• Document recommended solutions, working with internal and client marketing and development teams to advise on implementation.
• Perform competitive analyses to identify organic search opportunities.
• Monitor and analyze client sites’ performance using a range of SEO, AI, and site analytics tools.
• Translate performance data into clear insights and actionable recommendations tied to client KPIs, including leads, conversions, and revenue where measurable.
• Assist in developing and effectively communicating organic search strategies, roadmaps, POVs, and ad hoc deliverables, and results to clients on calls.
• Support the SEO Strategist in preparing monthly reports and insights. Identify opportunities to improve page speed, UI/UX and organic conversion rates.
• Develop comprehensive keyword and prompt research documentation and strategic query evaluations to drive organic search opportunities.

Requirements

• Bachelor’s degree in marketing, advertising, communications, business, or a related area
• 3-5 years of experience contributing to or managing successful SEO programs, preferably in an agency setting
• Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
• Experience using SEO tools such as Screaming Frog, Semrush, Ahrefs, Lumar, Ryte, STAT and Sparktoro.
• Experience using LLMs such as ChatGPT or Gemini to support SEO research and analysis, with the ability to evaluate and validate outputs.
• Familiarity with AI visibility platforms such as Profound, DemandSphere or similar tools is a plus.
• Strong project management and organization skills, ability to prioritize and manage multiple projects on quick timelines
• Displays strong analytical and critical thinking skills to identify issues and develop practical solutions.
• Skilled in managing time effectively to handle various tasks while delivering high-quality results on time.
• Experienced in building and maintaining strong client relationships, setting expectations, and ensuring successful strategy execution.