Responsibilities

• Become subject matter expert on our Home Equity product offering and customer experience.
• Gather and analyze market, consumer and competitive intelligence to help inform marketing strategies
• Shape how customer insights translate into end-to-end marketing strategy and execution
• Conduct competitive analysis to inform positioning, messaging, and campaign strategy
• Own marketing calendar
• Support strategy and creative development for product launches.
• Guide value proposition messaging
• Help explore new marketing partnerships, media opportunities and strategies.
• Partner with the Marketing Manager to write and/or review creative briefs
• Support the development and execution of multi-channel lifecycle programs that support customer engagement and growth.

Requirements

• 5-8 years of experience in marketing, executing digital and multichannel lead generation and/or brand campaigns
• Bring a customer centric approach
• Analytical mindset with comfort using performance data, customer insights, and market intelligence to inform decisions.
• Excellent communication skills, with the ability to turn complex business needs into clear, customer-focused messaging.
• Curiosity, creativity, and a passion for improving customer experience.
• Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.
• Strong ability to collaborate across functions, influence partners, and manage priorities.

Preferred

• Lifecycle marketing, journey mapping a plus.

Benefits

• Competitive pay
• Comprehensive medical, dental and vision coverage
• Retirement benefits
• Maternity/paternity leave
• Flexible work arrangements
• Education reimbursement
• Wellness programs
• Paid time off policy exceeds mandatory policies