Responsibilities

• Build and implement standardized GTM frameworks, including positioning, messaging, launch tiering, release governance, and customer marketing processes across Wisetail and Alchemy.
• Develop and maintain a comprehensive GTM playbook defining launch processes, ownership, success metrics, and marketing best practices.
• Own portfolio-level positioning and messaging, creating differentiated value propositions by industry, persona, and product line.
• Maintain competitive intelligence resources, including quarterly battlecard updates and ongoing market research using AI and automation tools.
• Create retention-focused messaging that highlights customer value drivers and addresses key churn risks.
• Lead product launch planning and execution by managing a master launch calendar, coordinating cross-functional teams, and tracking adoption and performance metrics.
• Deliver timely sales and customer enablement assets, including presentations, one-pagers, talk tracks, release communications, newsletters, and customer-facing content.
• Support Sales and Customer Success by managing enablement repositories, measuring asset effectiveness, and developing customer advocacy programs, case studies, and success stories.
• Establish a recurring market and competitive intelligence program, including monthly reports, win/loss analyses, and actionable recommendations for Product and Sales teams.
• Manage and mentor Product Marketing Specialists while fostering a culture of accountability, documentation, data-driven decision-making, and hands-on execution.

Requirements

• Product Marketing & Go-to-Market Expertise: 6+ years of B2B SaaS product marketing experience with a proven track record of developing positioning, messaging, competitive intelligence, and GTM strategies that drive product adoption, customer engagement, and business growth.
• Cross-Functional Leadership & Customer Focus: Experienced in partnering with Product, Sales, Marketing, and Customer Success teams to create enablement materials, customer advocacy programs, retention initiatives, and compelling value-based storytelling; skilled at mentoring team members and influencing strategic decisions.
• Execution & Communication Excellence: Highly organized and detail-oriented professional with strong written, verbal, and presentation skills; thrives in fast-paced environments, effectively manages competing priorities, maintains customer

Preferred

• Experience in training, LMS, compliance, or frontline industries a plus.

Benefits

• In addition to competitive compensation packages, when working with Intertek you can expect benefits including medical, dental, vision, life, disability, 401(k) with company match, generous vacation / sick time (PTO), tuition reimbursement and more.