Responsibilities

• Lead product marketing across PAX’s device and consumables portfolios.
• Define each product’s audience, consumer need, value proposition, and role within the broader portfolio.
• Turn consumer insights, category trends, and business data into product roadmap recommendations and compelling business cases.
• Help shape portfolio architecture, pricing, and lifecycle strategies across formats, markets, channels, and price points.
• Translate technical information into simple, differentiated benefits that matter.
• Own go-to-market strategy for new products, line extensions, relaunches, and other major portfolio initiatives.
• Define the audience, positioning, channel strategy, commercial requirements, and success metrics for each launch.
• Create clear, insight-led briefs that align Product, Creative, Brand, E-commerce, Sales, Trade Marketing, Communications, Operations, and Finance.
• Adapt launch plans across PAX’s distinct channels, including e-commerce, domestic and international wholesale, and licensed dispensaries.
• Keep teams focused and accountable, surfacing risks and driving decisions early enough to protect timing and quality.

Requirements

• 8-12+ years of experience in product marketing, portfolio strategy, or commercialization.
• Demonstrated success leading complex product launches across multiple channels, markets, or business models.
• Strong experience in consumer insight, segmentation, positioning, messaging and consumer-facing product copy, pricing, and go-to-market strategy.
• A proven ability to translate consumer needs and technical product details into differentiated, commercially effective stories.
• Experience partnering closely with Product, Sales, Creative, Operations, and Finance teams.
• Strong commercial and analytical judgment, including the ability to evaluate market opportunities and product performance.
• Exceptional communication skills, with the ability to influence leaders and cross-functional teams.
• Brings structure, clarity, and momentum to fast-paced work with evolving priorities.
• Hands-on approach and willingness to operate at both strategic and executional levels.
• Experience in consumer tech, CPG, wellness, cannabis, or another regulated category.

Benefits

• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.